In this case, we will talk about the results of cooperation with a company providing household services, where, thanks to the implementation of effective SEO strategies, we were able to significantly increase traffic and the number of requests.

While working with the company, the goal was to expand its presence in the market and increase visibility in search engines. Our priority has become not only SEO promotion, but also the development of reputation through maps and online reviews.

GOALS:

Increase website traffic using SEO.
Increase the number of calls to the company.

WEBSITE

What happened before our work:

At the time of launch, the site had minimal functionality and a limited number of pages that generated almost no traffic. The semantics and technical aspects of the site required improvement, and the number of unique visitors did not exceed 3 thousand per month.

What we have done as part of SEO promotion

We have carried out comprehensive work to improve the technical parameters of the site, improve the structure and content:

Conducted a technical audit and eliminated all errors found in the webmaster’s systems;
We collected a semantic core of 1300 key phrases;
Performed semantic clustering, adding the necessary landing pages;
Created more than 150 new pages, including pages for services, before/after sections, and others;
Updated pages with current prices and added micro markup;
We developed new functional elements of the site, including feedback forms.

Results:

According to search engines, the site’s position has noticeably improved:

In Yandex, 112 key phrases reached TOP 3, and 633 - TOP 10. In Google, 405 key phrases reached TOP 3, and 754 - TOP 10.

Traffic to the site also increased from 3 thousand to over 17 thousand unique visitors per month, demonstrating the success of the SEO strategy.

CARDS

What happened before our work:

Before work with the cards began, there was little information, and the ratings of branches remained low.

What we have done as part of SEO promotion

We filled in the missing data, updated information on branches, added photos and contact information. The main focus was on working with reviews. In particular, we introduced a system for motivating employees, which significantly improved our reputation on the maps.

Results:

The number of card views on the cards increased 3 times, and the number of calls from the cards increased from 1,400 to more than 4,700.

CONCLUSION

As a result of implemented SEO and mapping strategies, the company has achieved significant success in increasing traffic and applications. This proved that even for companies offering local services, a comprehensive approach to promotion in search engines and maps is of great importance for business growth.

If you have questions about SEO promotion, write to the SEO studio "SEO COMPUTER" by email info@seo.computer. We will be happy to help you solve any problems.

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