SEO case: TOP-1 for sliding gates and +3k to traffic

Greetings! In this case, I want to talk about a project that I implemented while working in one of the marketing agencies.

One of the projects that I was assigned concerned SEO promotion for a metal structures plant. The goals were simple - to increase traffic to the section with gates and the number of applications for their production.

Goals:

• Increase traffic from the search engine;
• Increase the number of applications for gate manufacturing.

What happened before SEO optimization?

At the start of the project, the site had only 4 pages in the section with gates. Traffic was around 300 - 400 unique visitors per month, and the number of leads was around 5-10 per month.

What I did as part of SEO promotion

To achieve my goals, I carried out the following work:

• Collected a complete semantic core consisting of more than 2000 phrases;
• Based on semantics, I created a new section structure, improving navigation and making it user-friendly;
• I wrote meta tags for new and old pages, making them attractive and bright;
• Ordered and placed unique content on new pages;
• Developed new blocks to improve behavioral factors;
• Increased high-quality external link mass.

Results:

After implementing the new structure and filling new pages with content, which took 2 months, traffic increased from 300-400 clicks to 3000-3500 per month.

The number of applications increased from 5-10 to 100-120 applications per month.

Conclusion

The results of my work were assessed positively by both the agency’s managers and the project customer. Everyone is happy with the results achieved.

If you have questions about SEO, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.

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