TARGET
Take the TOP in the non-ferrous metals niche in Moscow and the region from scratch.
TASKS TO BE PERFORMED
- Collect semantics and develop the maximum site structure
- Create landing pages by types of metals accepted
- Implement commercial ranking factors
- Develop conversion funnels
- Build a high-quality link profile
The main task was to take a leading position in the competitive niche of receiving non-ferrous metals in Moscow and direct targeted traffic to the site to generate leads.
INITIAL DATA FOR THE PROJECT
What happened at the start:
- A website on a platform with several laid-out pages.
- The site was not optimized for search engines.
- Lack of a semantic core (SC).
- The site structure was not developed.
OUR ACTIONS
We will not divide the work into stages, but will list all the main steps that were taken to achieve the results:
- We collected a complete semantic core for the niche of receiving non-ferrous metals and designed the maximum site structure to fully cover user needs.
- We moved the site to a more convenient platform.
- We developed and implemented conversion funnels.
- We optimized all the pages that were originally there and opened them for indexing.
- We began to implement the developed landing page structure.
- We conducted a link analysis of competitors, began to repeat their profiles and developed our own link growth strategy.
- We bought several domains with good links and made a 301 redirect to our site.
- We saturated the landing pages with expert and niche terms with maximally expanded price tables in order to satisfy user requests as completely as possible.
- We published informational content monthly, which began to generate targeted traffic.
- After implementing the main landing pages, we improved the distribution of the internal weight of the pages using linking, which brought additional traffic.
KEY POINTS OF SEO STRATEGY
Main key points of the promotion strategy:
- Development and expansion of the structure. It is important to create multiple landing pages for different types of metals, and also take into account geographical features (for example, city areas). This allows you to quickly reach top positions even for niche queries.
- Publishing information pages. Even though blogs were not common in this niche, it was decided to start a blog. This brought traffic for information queries such as “where to sell aluminum in Moscow”, “how much does stainless steel scrap cost”, etc.
- Using Conversion Funnels. It is important not only to create information pages, but also to introduce elements on them that motivate visitors to action, increasing conversion.
- Using themed drops. In order to speed up the process of obtaining links, the method of using thematic drops was applied, which made it possible to quickly improve the site’s link profile.
- Local SEO (Local SEO). We paid special attention to promotion on maps and local search engines. This was an important step, since many users are looking for information about scrap metal collection points through maps.
RESULT
As a result of the work done, traffic to the site grew from zero to 15,000 visitors per month in a year and a half. This figure continues to grow.
If you need effective SEO for your business, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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