Project topic: acceptance of batteries and lead scrap
Promotion region: Moscow and region
Promotion period: from November to present
Budget: 23,000 rub/month
TARGET
Take TOP in the niche of receiving batteries and lead scrap in Moscow and the region
TASKS TO BE PERFORMED
- NICHE ANALYSIS AND PARTICIPATION IN SITE DEVELOPMENT FROM ZERO
- COLLECTING SEMANTICS AND DEVELOPING THE MAXIMUM COMPLETE SITE STRUCTURE
- CREATION AND OPTIMIZATION OF COMMERCIAL AND INFORMATION PAGES OF THE PROJECT
- DEVELOPMENT OF CONVERSION FUNNELS
- EXTERNAL SITE OPTIMIZATION
- PROMOTION ON LOCAL MAPS
The main task was to take a leading position in the narrowly targeted but competitive niche of accepting batteries and lead scrap in Moscow and converting targeted traffic to the site into leads.
INITIAL DATA FOR THE PROJECT
What actually existed before starting work:
- The project had no website
- The structure has not been developed
- There was no SY
OUR ACTIONS
- Conducted an analysis and assessment of the niche potential.
- To save time, we selected a suitable design from the TOP projects, restored it on our domain, uniqueized the template, finalized the design, functionality, USP and conversion funnels.
- We introduced commercial ranking factors to the site.
- We collected the SA and developed the most complete site structure, which allowed the project to reach the TOP.
- We created and optimized landing pages with a focus on the expertise and usefulness of the content for users, using niche terms and adding tables to close the user request.
- We implemented conversion funnels on the website pages.
- We analyzed the link mass of competitors and began to build our link growth strategy, adding drops with high-quality links.
- Regularly published informational content on the blog, generating targeted traffic.
KEY POINTS OF SEO STRATEGY
Let's list the key points of the SEO strategy:
- Site structure: The project is narrowly focused, so it was important to develop the most complete structure of landing pages for high-frequency and low-frequency queries, which became an advantage over competitors.
- Information pages: Blogging helped generate targeted traffic and also improve rankings for key queries. Used linking to promote key pages.
- Thematic drops: We used the technique of pumping up links through drops, which helped to significantly increase the site’s link mass and improve its position.
- Local SEO: Promotion on Yandex Maps, filling out all company cards with important information, adding publications and reviews helped increase visibility and attract targeted traffic.
RESULT FOR ALL TIME OF WORK
After the start of promotion, the site began to receive significant traffic, which had a positive effect on its position in search engines. The link mass has increased, and the project has become a leader in its niche.
Examples of search queries in the TOP
Results for positions in Google and Yandex began to improve noticeably. The site began to appear in the TOP search results for key queries, which contributed to the growth of traffic.
CONCLUSION
Promoting a young website from scratch to the TOP in a few months is possible with the right strategy and an integrated approach. After three months of operation, the site began to receive targeted traffic, which soon brought the client his first profit. Subsequently, the project became a niche leader.
Want to get the same result?
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