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1. Increase targeted organic traffic
2. Increasing the visibility of the site for the maximum number of requests
3. Conversion optimization
Online store in the "auto" niche serving Moscow and the regions.
Current visibility for high-frequency queries is 0%
More than 40,000 pages on the site
Unoptimized internal navigation
Promotion budget - 150,000 rubles. per month
A comprehensive site audit was conducted, including 11 key indicators:
The site is indexed on several mirrors:
Many pages on the site display a 404 error, and there is also a reduction in the search index.
The average indexing speed is 207 days.
Most pages are located at a depth of 5 or more levels.
The average page load time is 0.98 seconds.
Incorrect 301 redirects were detected leading to pages with a 404 error.
Lots of broken links, including links in breadcrumbs.
Lack of a mobile version of the site and an SSL certificate.
Incorrect meta tags, duplicate headings, lack of structured markup of products and other elements.
The presence of external links from authoritative sites, but their age is only 7-9 months. External link mass was distributed correctly across the internal pages of the site.
Lack of social cues.
High bounce rate on some landing pages (over 80%).
The audit showed the presence of bugs in the PHP version and an outdated CMS.
There are no signs of SPAM on the site.
Step 1. Correction of all technical errors identified during the audit process.
Step 2. Setting up robots.txt and sitemap.xml indexing files.
Step 3. Compilation of a deep semantic database for 99,852 key queries, including clusters of commercial and information queries.
Step 4. Uniform distribution of keywords across site pages to optimize text and meta data.
Step 5. Developing new prototype pages with high bounce rates.
Step 6. Optimization of the site's navigation structure.
Step 7 Creating a blog concept for content promotion, developing an editorial plan for two years and creating a character map for presenting information.
Step 8 Forming a team to create expert content on key topics: cars, spare parts, tire service.
Step 9 Regular posting of new expert articles (2-3 per week) and news reviews (3 per week).
Step 10 Selection of thematic social and external platforms for content distribution.
During the peak season, there was an increase in traffic of 11,420 unique visitors compared to the previous period.
While maintaining a conversion rate of 0.50%, the number of purchases increased by 150%, proportional to the increase in incoming traffic.
More than 400 key queries reached the TOP 10 of search results.
The peculiarity of the strategy is its resistance to changes in ranking algorithms. The launched Yandex Baden-Baden algorithm did not affect traffic growth, while competitors using SEO copywriting experienced a decline.
In addition, the cumulative effect of content in the information part of the site allowed us to maintain the dynamics of organic traffic growth, despite the decrease in the frequency of publications.
The main problem in implementing the strategy was ensuring highly qualified authors. Of the 30 candidates considered, only 4 had the required level of expertise; in the end, 2 authors were approved.
SEO promotion methods based on loopholes and algorithm vulnerabilities may work at a certain stage, but given the rapid development of machine learning and neural networks, the only effective method remains the creation of high-quality sites with useful content.
The results described in the case cannot be achieved with a budget for SEO promotion of 20,000 rubles.
Start with an SEO audit of your website.
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If you have questions, write to our SEO studio "SEO COMPUTER" at info@seo.computer.
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