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Initial task:
Increase traffic and attract targeted traffic to the website of a medical center specializing in a wide range of medical services, such as examinations, tests and consultations, in order to increase the number of patients.
Situation:
The medical center sought help in the field of SEO because, despite the variety of services provided, website traffic remained low. The analysis showed that the traffic was mainly informational, not commercial. Many of the articles on the site dealt with general medical topics, but did not attract the desired target audience interested in specific medical services.
Analysis:
The analysis showed that the site had low positions in search results for queries related to medical services. Instead, the site was more visible to queries related to medical symptoms and general information. This indicated that the target audience did not find information related to the medical services provided on the site.
Previous strategy:
Previous SEO specialists tried to quickly increase traffic by creating a large number of informational articles. Although this did lead to an increase in attendance, most visitors were not interested in the center's services.
Strategy:
We proposed a radical shift in strategy, focusing on commercial healthcare services. The main goal was to attract real patients who need examinations, tests and consultations.
Key queries:
We analyzed key queries related to medical services and, based on it, developed a content optimization plan with a focus on commercial queries. This included working with queries people enter when searching for specific health services.
Content optimization:
All old news articles have been reviewed and rewritten with an emphasis on targeted queries. We have also created new content that focuses on describing healthcare services and their benefits to patients.
Local optimization:
We carried out local optimization of the site, including creating and updating profiles on medical platforms, adding reviews from real patients and updating contact information to increase trust in the resource.
Results:
A few months after making the changes, site traffic increased by 150%. The site has significantly improved its position for key queries related to medical services. The number of requests for consultations and examinations also increased, which contributed to the growth of the client base.
Conclusion:
The SEO process for the medical center included changing the content strategy to focus on commercial services. This allowed us to significantly increase site traffic and attract the target audience. This approach became the basis for the effective use of the online resource, which contributed to business growth and an increase in the number of clients.
If you have questions or need to conduct a site audit, you can contact us for help. We will conduct an in-depth analysis and provide recommendations to improve the visibility and effectiveness of your web resource. Write to us by email: info@seo.computer.
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