SEO Case: How to grow 15% visibility in Google in 3 months with a budget of RUB 15,000

As an SEO expert states, “Study your competitors' links to understand what types of links work in your niche.”

In this case study, we look at how a comprehensive SEO strategy that included competitor analysis, link building, and the use of modern tools helped a large online store achieve significant results in Google search results. Learn how you can achieve higher rankings and more traffic on a limited budget using proven SEO techniques.

Competitor analysis and planning

At the first stage, a detailed analysis of the link profiles of top competitors was carried out. To do this:

• We identified key promotion segments on the client’s website and competitors.
• We have compiled a list of pages that are actively promoting in each segment.
• Used a link analyzer to study competitor profiles for each segment.
• We estimated the average values ​​for the number of links, referring domains and their growth rate (follow only).
• We excluded from the analysis those profiles that showed an abnormally high number of links.

“Don't chase the number of links, focus on quality. One link from a reputable site can be more important than many links from low-quality resources.”

Building a link plan

Based on the collected data, a link building plan for 6 months was drawn up.

• Monthly goal: 100 domains and 2000 links.
• Number of promotion segments: 15 (15 links per category page).
• Type of links: 100% anchor, 100% follow (in the end 90-95% received).
• Selection of anchors: through SEO tools and specialized services.

“The link profile should be diverse and natural. Use different types of links and sources to avoid suspicion from search engines.”

Budget and first results

The budget for the first three months was 15,000 rubles per month.

Dynamics of positions in the search engine:

• At the beginning of work: 67% of requests in the TOP-10, 34% in the TOP-3.
• After 3 months: 82% of requests in the TOP-10, 48% in the TOP-3.

Further strategy

Continued link building:

• Systematic increase in the number of domains and links.
• Gradual increase in budget for SEO.

Stopping criteria:

• Achieving positions in the TOP-3 for targeted queries.
• To get into the TOP-1, additional SEO tools will be used, but the link profile will continue to develop.

Selecting domains and links

• Resources from the Russian-language Internet and international sites.
• Strict selection of domains based on their trustworthiness.
• Priority of trust domains over website themes.

Conclusions

This case demonstrates that:

• Links still play a key role in promoting websites on Google.
• A well-built link profile strategy allows you to achieve noticeable results even with limited budgets.
• Competitor analysis and strategic planning are critical elements of successful SEO efforts.
• For success, you should choose high-quality links from authoritative and trusted resources.

“SEO success depends on a comprehensive approach. Link profile is important, but it needs to be combined with quality content, technical optimization and other ranking aspects.”

This case of an online store clearly shows how a properly planned strategy and the use of SEO tools can lead to excellent results. If you want to improve your website's Google rankings and increase organic traffic, start implementing an SEO strategy today. Remember, investing in SEO is an investment in the long-term success of your business in the digital space.

If you have questions, write to the SEO studio at info@seo.computer.

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