SEO Case: How to do it in 3 months with a budget of 15,000 rubles. increase your visibility on Google by 15%.

According to expert Rand Fishkin, “Study your competitors' link profiles to understand what types of links work in your niche.”

In this case, we will examine how an integrated approach to SEO, including competitor analysis, strategic link profile building, and the use of powerful SEO tools, helped a large Russian online store significantly improve its position in Google search results. We'll show you how you can achieve real organic traffic growth and ranking improvements on a budget using proven SEO techniques and tools.

“Links are still an important ranking factor. Make sure your link profile looks natural and includes links from authoritative and relevant sites.” – SEO expert Rand Fishkin

Competitor analysis and planning

At the start of the work, a comprehensive analysis of competitors’ link profiles was carried out. To do this:

• We identified key promotion segments for both the client’s website and competitors.
• We created a list of pages that are promoted in each segment.
• Used SEO tools to analyze the link profiles of competitors in each segment.
• We analyzed the average indicators: the number of links, the number of linking domains and the rate of link growth (follow only).
• Profiles with an abnormally large number of links were excluded from the analysis.

“Don't chase the number of links, but concentrate on quality. One link from a reputable site will be much more valuable than dozens of links from low-quality resources.” – Brian Dean, founder of Backlinko

Building a link plan

Based on the data obtained, a reference plan for 6 months was developed.

• Monthly goal: 100 domains and 2000 links.
• Number of segments for promotion: 15 (15 links to pages with listings).
• Type of links: 100% anchor and 100% follow (in practice the result was 90-95%).
• Selection of anchors: using specialized tools.

“The link profile should be diverse and natural. Use different types of links, anchors and sources to avoid suspicion from search engines.” – Neil Patel, founder of Neil Patel Digital

Budget and first results

The budget for the first three months was 15,000 rubles per month.

Dynamics of positions in search results:

• Initially: 67% (700 requests) in the TOP-10, 34% (350 requests) in the TOP-3.
• After 3 months: 82% (850 requests) in the TOP-10, 48% (510 requests) in the TOP-3.

Further strategy

The next step is link building:

• Uniform increase in domains and links.
• Gradual increase in budget.

Stopping criteria:

• Achieving TOP 3 for targeted queries.

If you need to reach the TOP 1, additional SEO tools will be used for this, but building your link profile will remain a priority.

Selecting domains and links

• Use of both Russian and foreign resources.
• Strict selection of domains based on their trust.
• Prioritize trust domains over topical relevance.

Conclusions

There are several key takeaways from this case:

• Links are still an important factor for website promotion in Google.
• An effective link profile building strategy can produce meaningful results, even on a limited budget.
• Competitor analysis and proper planning are key elements for success.
• It is important to use high-quality links from authoritative sites, and not chase quantity.

“Success in SEO requires a comprehensive approach. The link profile is an important part, but not the only one. Also pay attention to content, technical optimization and other ranking factors.” – Matt Cutts, former head of web spam at Google

This case is a clear example of how a well-built SEO strategy and proper use of SEO tools can lead to excellent results. Success in search engine optimization is not an accident, but the result of careful analysis, planning and consistent work. If you want to rank high on Google and increase your organic traffic, don't wait to implement an SEO strategy for your business. Investing in SEO is an investment in the long-term success and development of your project.

If you have questions about SEO promotion, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.

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