Hi all! Today I want to share good news and talk about how we managed to bring a washing machine repair site in St. Petersburg to the TOP, despite a small budget and minimal changes on the site itself.

For those who are reading my blog for the first time, I repeat that we are talking about a service for repairing household appliances. Some time ago, the company was experiencing difficulties, as competitors actively used large budgets for advertising, and the service itself could not afford such luxury. Therefore, I decided to help and try to bring their site to the top positions without large financial investments.

Goals:

Increase the number of applications by any means.
Make sure that the entire territory knows about our service.

What happened before work began:

At the time of starting work, there were only 9 reviews on the company page, and the company card was empty.

The number of views of the company card ranged from 150 to 250 per month.

The number of calls was 40-50 per month.

The company's website was far beyond the first page of search results.

What was done as part of SEO promotion:

Promotion works in Yandex Directory:

A verification check has been received.
The company's rating has been increased to 5 stars.
The services section has been completed.
Received 91 5-star reviews.

Work on the site:

Since there was no budget for significant changes to the site, we carried out minimal work, focusing on reputation.

Working with reviews: we created a page with reviews and added links to the Yandex Directory so that users could see reviews even when going to the site not through the directory.
We created a FAQ block and implemented it on pages with services.
Developed texts for brand pages and rewrote meta tags on main pages.

Other works:

To attract customers, we printed a banner with a QR code at the entrance, directing them to our profile in the Yandex Directory. We also made business cards with the same code to simplify the process of receiving reviews.

Results:

Yandex Directory:

The number of views of the company's page increased to 15 thousand per month.

The number of calls has increased to 350-400 per month.

Now the company has a 5-star rating, 59 reviews (not all are displayed in the search) and ranks first for key queries in its region.

As a result of working with Yandex Directory, we get:

300-400 calls per month.
40-50 route constructions in the navigator.
50-70 applications monthly.

Website:

The most pleasant result was that the site began to receive much more traffic. In two days, traffic increased almost 10 times, and the site began to reach top positions for key queries related to washing machine repair.

Conclusion:

Satisfied with the results obtained:

The company paid off its rent debts.
Many clients say that they chose us precisely because of our reviews.
The company began to operate in plus.
They started talking about us in the area, as well as outside it.
Competitors have begun to pay attention to us and are trying to put a spoke in our wheels.

All this became possible thanks to the high-quality service that the company provides. Every client leaves positive feedback, and those who have already used the services come back again.

I am pleased to see such results, since we were able to overtake competitors who spend huge sums on promoting their sites. We hardly changed the website, but focused on the company’s reputation.

I am sure that new Yandex algorithms, which help fight fraudulent companies, played a significant role in this. Therefore, the main thing is not to look for hidden tricks, but to focus on improving the quality of service and the company’s reputation.

Thank you for your attention! If you have questions, do not hesitate to write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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SEO case for repairing household appliances