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Hello! This agency is SEO Intellect. We specialize in search engine optimization, advertising and website development. In this case, we will tell you how to effectively set up SEO for a knowledge management platform, even if there is no high demand for your services. We will share our experience on how to promote a company blog and which promotion method is suitable for little-known services.
1. Description of the client. Objective: increase traffic from search engines.
2. Niche analysis and preparation for promotion.
3. Strategy for information promotion through a blog.
4. Optimization of old materials.
5. Result: traffic growth 12 times.
The client is a platform for collaboration and creation of knowledge bases. On it you can work with documents, tables, as well as manage access, leave comments and set tasks. This solution is used in companies to improve the internal organization of work. The platform operates on a subscription model and has low initial traffic, which has made the task of increasing search engine visibility especially pressing.
The company asked to improve the number of visitors from search engines. Before the start of work, the site attracted from 600 to 1000 visitors per month.
At the initial stage, we analyzed the niche and realized that there were practically no commercial requests for which the site could be promoted. Typically, there are two types of approaches for SEO: commercial (for queries with purchase intent) and informational (for queries related to the search for knowledge). In this case, queries like “buy an application for creating knowledge bases” had low interest.
We decided to use information traffic by focusing our efforts on promoting a blog that would help potential clients solve their problems, rather than immediately offering a product. This would strengthen trust in the brand, and then smoothly transfer the audience to the product.
After auditing the site, we recommended improving its technical aspects: setting up redirects, speeding up page loading, fixing 404 errors and making other improvements that affected search rankings. We also collected a semantic core and offered recommendations for placing keywords on the main page and in other sections of the site.
The main step was improving the structure of the main page, adding a menu, highlighting key business areas and posting cases with examples of successful application of the solution.
When the site was ready, we started working with the content. To do this, the topics of the articles were determined according to three main criteria:
We drew up a publication plan for the next six months, which was agreed upon with the client. Then we prepared technical specifications for articles indicating keywords and text structure. Articles were created within the framework of the approved technical specifications, after which we checked the quality of the content and left comments for improvement.
In order for existing materials to begin to bring more traffic, we analyzed them and proposed specific changes. Sometimes new key phrases needed to be added, and sometimes entire sections needed to be reworked to improve structure and quality.
We proposed introducing a rubricator for organizing materials and creating collections of articles. This would help users spend more time on the site, which would have a positive effect on search rankings. We also suggested adding buttons for subscribing to social networks to expand your audience.
After three months of operation, the site began to receive about 3,000 visitors per month. We continued to produce articles and optimize old materials, and the client implemented our recommendations. As a result, traffic has grown to 12.5 thousand visitors per month, and we continue to see an upward trend.
Now about 30% of positions are in the TOP-5, and 40% are in the TOP-10.
If you still have questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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