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The topic of dietary supplements, especially within the framework of YMYL (Your Money or Your Life), represents a real challenge for SEO specialists. This market segment requires an extremely careful approach; experience and knowledge are extremely important to achieve results. This niche is subject to a number of specific rules, and without experience it is difficult to succeed here.
Many SEO specialists avoid working on such projects because it is a time-consuming, resource-intensive and quite stressful task.
Google and Yandex pay increased attention to sites classified as YMYL, as they can directly affect the health, finances and well-being of users. In these topics, the requirements for content quality are much higher, and the chance of encountering low-quality sites in search results is minimal.
For Yandex, the main categories of YMYL are law, finance and medicine, and primarily attention is paid to commercial sites. It is important to understand that such sites grow slowly and require long-term work and a competent strategy. Aggregators and large players take away the most highly competitive queries, leaving few opportunities for newcomers.
Although the situation looks difficult, the target result has been achieved.
The site was created from scratch, optimization was done from scratch: magazin-zdorovya112.ru
Site owner: Dmitry Geval
Engine: Opencart 2.3
Region: Moscow
The owner is very familiar with the industry, its complexities and technical aspects. However, in order to create a competitive and growing project, you need to not only understand the topic, but also follow the best SEO practices. The owner approached me to ensure success in the promotion.
The site was opened for indexing on September 19. Despite the difficulties of the niche, the site began to grow steadily in Yandex search results, and this process continues.
As for Google, indexing took longer due to technical problems that arose with its robots. To speed up the process, we have used alternative methods to add pages to the index via the API. This made it possible to speed up indexing, but I was not pleased with the lost time.
Organic traffic continues to grow, which confirms the correctness of the chosen strategy.
Competitors in this niche are growing at a slow pace, which confirms the caution of search engines when distributing positions. To achieve results, it was necessary to earn trust and authority.
The main high-frequency queries were occupied by aggregators and large marketplaces, so the strategy was aimed at promoting product queries and related key phrases.
The secret solution I used gave results even at the initial stage. However, I cannot reveal the details as this is part of the strategy that gives a competitive advantage.
Let's keep the intrigue going!
SEO in such a complex niche requires not only compliance with the rules, but also a creative approach, in-depth analysis and non-standard solutions. It is important that all stages of the work are carried out with a high degree of attention and interaction.
I realized that successful communication with the site owner is of great importance for the ultimate success of the project. Mutual trust and competent cooperation became the key to an excellent result!
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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