Imagine: you are looking for a service or product in a search engine. You open the first page of search results and see 3 websites of the same business! Incredible?

This is exactly what happened to our client. Three sites with almost identical addresses, differing only by one digit in the case number, occupied 30% of the first page of search engines, leaving competitors far behind.

How did they do it? The secret is in a well-built SEO strategy that takes advantage of all the advantages of the “twins” and avoids pitfalls. Want to know how it was done? Read on!

From one site to SEO dominance

The story began several years ago, when the client was just starting his business. He had one website developed by a third-party company using a custom CMS. The business was small, and SEO promotion was not part of the plans at that time.

Over time, when the business began to grow, the client asked for help to create another website. The new website was launched and immediately became part of the SEO strategy. Within a few months, the results became noticeable, and the client, inspired by the success, decided to transfer SEO work to his first website.

At this stage, the idea to create a third website appeared. The specifics of the client’s business are such that the location of production plays an important role in attracting clients. Analysis of search results showed that at one address there may be several companies, not always related to the same field. The client had several buildings at one address, and we decided to use them to create three sites. All sites had different phone numbers.

The main problem was avoiding affiliate filters. Search engines strictly ensure that sites belonging to the same owner do not compete with each other. We had to find a balance between the similarity of the sites to maintain a unified brand, and their uniqueness that would allow the sites to be perceived as independent resources.

Different CMS, same hosting and fear of losing sales: how we built an SEO strategy for the “twins”

We had three websites: two new ones, developed on a popular CMS and hosted on the same hosting, and one old website on a self-written platform.

We immediately prepared new sites for SEO promotion: we thought through the structure, selected keywords and filled them with unique content. It was important that the sites, although targeting similar key queries, had differences in structure and content.

The client's old website was not mobile-friendly, and the client was very afraid to make changes to it, since this site brought in the main income. We agreed that we would begin adapting the old site for mobile devices only after two new sites reached a sales level comparable to the first.

Therefore, the main task was SEO promotion of new sites and bringing them to the top of search results.

SEO strategy: from content to domain age

To achieve SEO dominance, a comprehensive strategy was developed that covers all aspects of promotion:

Content strategy:

Unique content: For each site, unique content was created, written from scratch. Even though the sites targeted similar queries, their text, article structure, and meta tags were different.
Emphasis on benefits: Each site had unique benefits and features, which created the feeling that they were different businesses, despite the similar themes.

Technical aspects:

Minimal information: No legal information was provided on the sites to make it difficult for search engines to determine affiliation.
Differences in details: Each site received a separate phone number and address. Even though the difference was in one digit of the building number, it signaled to search engines that these were not duplicate sites, but different businesses.

Contextual advertising:

Focus on one site: Advertising campaigns were launched only for one site, which was chosen as the main one in order to avoid internal competition and rationally spend the advertising budget.

Domain age:

The power of authority: One of the sites was older, and for new sites we used “drops” and placed links to increase authority. This helped increase the trust of search engines.

Results: SEO dominance that competitors dream of

As a result of implementing the strategy, we achieved the following results:

First page capture: For most key queries, the client’s sites occupy 4 positions in the search results, leaving 3 sites in the top. Thus, almost the entire first page is occupied by websites of one business!
Visibility Explosive: Website visibility has increased significantly. Now they are easily found by potential clients.
Flurry of requests and calls: The number of requests and calls increased, forcing the client to expand production to cope with the influx of orders.
Clean reputation: We managed to avoid affiliate filters, and sites are successfully ranked without arousing suspicion among search engines.

SEO twins: not a myth, but a reality. The main thing is to know how to act

This case confirms that successful promotion of several sites with similar characteristics is possible. The main thing is to build a strategy correctly and take into account all the important nuances.

Key findings:

Unique content is the key to success, even if sites are promoted using similar keywords.
Technical details are important: different phone numbers, addresses and lack of legal information will help create the appearance of different businesses.
Contextual advertising should be aimed at one site to avoid competition between its resources.
Domain age is an important advantage because older sites are more trusted by search engines.

Recommendations:

Monitor changes in search engine algorithms and quickly adapt your SEO strategy.
Don't be afraid to experiment with different SEO tools and approaches.
Contact professionals to achieve maximum results in SEO promotion.

SEO is a dynamic field, and only by following best practices and implementing effective strategies can you achieve SEO dominance and attract more clients!

Do you want your websites to rank on the first page too?

Don't miss the chance to increase the number of clients and profits! SEO dominance is real!

You can write to the SEO studio "SEO COMPUTER" with any question at email info@seo.computer.

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SEO case: 3 sites, 4 positions in the TOP - How one client captured the search results page