Imagine the situation: you are looking for a service or product in a search engine. You open the first page, and suddenly you see three sites at once that belong to the same business. Sounds incredible, doesn't it?

This result was achieved by our client. Three sites with almost identical addresses, differing only in a small detail in the case number, occupied 30% of the first page of search results and significantly outperformed their competitors.

How was this done? The key factor was a competent approach to an SEO strategy that effectively used the advantages of the “twins” and avoided possible problems. Want to know how we did it? Read on!

From one site to SEO dominance

The story began with the fact that the client had just begun to develop his business and created one website. The development was carried out by another company, and the site itself was built on a self-written platform. The business was small, and the issue of SEO promotion was not even discussed then.

Over time, as the business began to grow, the client asked for help to create a second website. The new resource was quickly launched and immediately began to advance in search engines. After a few months, the results became obvious, and the client, inspired by the success, decided to do SEO for his first website.

At some point, the idea came up to create a third website. The peculiarity of the client's business was that the location of production played a key role in attracting customers. After analyzing the search results, we noticed that different companies, sometimes not related to the same field, can be registered at the same address. Fortunately, the client had several buildings at the same address, and we decided to create a separate website for each of them. Various contact details were used for these sites, including phone numbers.

However, one of the main problems was to avoid sanctions from search engines. They strictly ensure that sites belonging to the same owner do not compete with each other in search results. The challenge was to find a balance between the need to maintain a consistent brand structure and ensure that each site was unique to search engines.

Different CMS, same hosting and fear of losing sales: how we built an SEO strategy for the “twins”

So we had three sites. Two new resources were created on the WordPress platform and hosted on the same hosting, and the third, old site, continued to function on a self-written CMS.

We immediately set up new sites for SEO: we thought through the structure, selected keywords and created unique content. It was very important that these sites, despite having common goals, had different structures and content.

As for the old site, it was not responsive, and the client was very worried about making changes, since this site brought the main profit. We agreed that we will adapt it for mobile devices only after two new sites reach a similar sales level.

Thus, the first step was SEO promotion of new sites and bringing them to the top positions for key queries.

SEO strategy: from content to domain age

To achieve SEO dominance, a comprehensive strategy was developed that covers all aspects of promotion:

1. Content strategy:

Uniqueness is our main rule: For each site, original content was created that was completely different in style, structure and meta tags, despite the same target queries.
Focus on benefits: Each site emphasized unique features and benefits to create the feel of different businesses with individual offerings, even if their themes were similar.

2. Technical aspects:

Minimum information: We decided not to indicate legal information to avoid detection of affiliation of sites by search engines.
Differences in details: Each site was assigned a unique phone number and address, even if the difference was only one digit in the building number. For search engines, this was an important signal that they were looking at different resources, and not duplicates of the same site.

3. Contextual advertising:

Focus on the main site: Advertising campaigns in search engines were launched only for one site, which was positioned as the main one. This made it possible to avoid competition between sites and effectively spend the advertising budget.

4. Domain age:

The power of authority: One of the sites was quite old, while drop domains and links were used for new resources, which quickly increased their authority in the eyes of search engines.

Results: SEO dominance that competitors dream of

After applying our SEO strategy, the client achieved excellent results:

First page capture: For most key queries, his sites occupy 4 positions in Yandex and 3 in Google. This means that almost the entire first page of search results is occupied by websites of one business!
Explosive increase in visibility: The search visibility of sites has increased significantly and the client is now easily accessible to potential clients.
A flurry of requests and calls: The number of requests and calls increased so much that the client had to expand its production to cope with the flow of orders.
Net reputation: We were able to avoid affiliate filters, and sites are successfully indexed without any penalties from search engines.

Achieving such SEO dominance is the dream of any business. And we helped our client achieve this goal!

SEO twins: not a myth, but a reality. The main thing is to know how to act

This case clearly demonstrates that promoting several similar sites is a very real task if you approach the strategy correctly. It is important to take into account all the subtleties and think through every step.

Key findings:

Unique content is the key to success: Even if sites use the same keywords, their content must be unique.
Technical details are important: Different phone numbers, addresses and lack of legal information help create the appearance of separate businesses.
Contextual advertising should be targeted: It is important to focus your advertising efforts on one site to avoid internal competition.
Domain age is your advantage: Old sites are more trusted by search engines and gain authority more easily.

Recommendations:

Monitor changes in search engine algorithms and adapt your SEO strategy.
Don't be afraid to experiment with new SEO tools and approaches.
Turn to professionals to get the most out of SEO promotion.

SEO is a dynamic field that is constantly evolving. Only by adhering to best practices and effectively applying strategies can you achieve SEO dominance and attract the maximum number of clients!

Do you want your sites to become leaders on the first page too?

Don't miss the chance to attract more clients and increase profits! SEO dominance is real!

If you have questions, write to us at info@seo.computer and we will be happy to help you.

Eid 1960

SEO case: 3 sites, 1 client, complete dominance