SEO before website creation

But how to optimize a website if it has not yet been created? In fact, even before development begins, we can take important steps to ensure that your site starts working for you right away, rather than falling behind the competition. If you want your website to rank high in search engines quickly, it's important to start with a few key steps.

• Study your main competitors.

• Highlight the best elements from competitors' sites, such as contact forms, live chat, reviews, surveys and other interactive blocks that can help improve the user experience.

• Think over the structure of the site in such a way that the number of sections is maximum. This will help you cover all key queries and avoid keyword cannibalization on the site.

• Create a menu with sections that will include the most common keywords. Place the most popular keywords in the top sections so that they come to the attention of search engines faster.

Let's start with an analysis of the main competitors

To effectively analyze competitors, the first step is to compile a core of key queries. This is to ensure that the competitors you find are as relevant to your business and industry as possible.

After this, clear the core of queries from unnecessary and irrelevant keywords, so that you can then collect a list of your main competitors. To do this, you can use special tools such as clustering, which not only helps group queries, but also shows which sites are competing for these keywords.

For example, if you have two competitors: one with a large number of visits, but with an unstable growth chart, and the second with fewer visitors, but a stable and steady growth, then it would be preferable to choose the second competitor, which shows stability and a positive trend.

Next, you should carefully study what elements and blocks are often found on these sites. Indicate the number of repetitions of each element (for example, online forms, reviews, contact blocks, etc.) to understand what should be implemented on your site for the best result.

It is recommended to analyze at least five major competitors to get a better understanding of how best to structure your structure.

Creating the complete structure of the future site

Now that we have our main competitors and an understanding of what elements are important for a successful site, it's time to start creating the structure. To do this, you need to extract best practices from the sites you analyze and then adapt them to your project.

In the next step, it is important to check each element through search volume analysis tools such as search engine statistics. This will allow you to accurately select the most frequent forms of requests and highlight the most popular sections for the future site.

So, based on all the collected data, you will have an optimal technical specification for creating a website, which can be submitted to the customer for approval.

If you have any questions about SEO promotion or creating a strategy for a website, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.

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