SEO Audit – when and why?

There is an opinion that an SEO audit should be carried out after a certain period of time, for example, after the completion of an advertising campaign or receiving the next promotion report. However, in practice, an SEO audit is necessary in other cases.

When might an SEO audit be needed?

The main purpose of an SEO audit is to check the condition of the site and its readiness for search engine promotion. Such an analysis is necessary before work begins in order to identify potential errors that could hamper successful progress. It doesn't matter whether the site has already been promoted or has just been created.

What is checked during the audit?

The main task of the audit is to identify errors in optimization. The specialist conducts a detailed check of the site using various tools, paying special attention to the following parameters:

• External optimization errors and checking the reference environment;
• Errors in internal optimization, analysis of webmaster panels, checking meta tags, CNC and linking on all pages;
• Technical site errors and CMS errors that may interfere with traffic growth;
• Usability errors affecting conversion and user behavior;
• Correctness of the semantic core;
• Content optimization errors;
• Checking commercial and behavioral factors, improving the attractiveness of the snippet, checking microformat markup.

Audit as an assessment of the quality of work of a promotion agency

Another important reason to conduct an SEO audit is to check the quality of the SEO agency's work. For example, a company pays for promotion services for several months, but the results do not meet expectations. If the main requests fail to rise to the top, and the project manager does not provide clear explanations and deadlines, the question arises: were all the actions of the agency aimed at achieving the desired results? In such a situation, an SEO audit can help identify errors in promotion and serve as an independent opinion that can be used in the event of a dispute with a contractor.

The audit is done, what next?

Often, after receiving an audit report, website owners do nothing, since the list of errors can be quite long, and the positive information in the report is minimal. However, if the site continues to participate in search engine promotion, it is important to correct all errors as soon as possible, since search engine algorithms are constantly updated. Ignoring recommendations may lead to a deterioration in the site’s position.

Thus, an SEO audit is of great importance to continuously improve the quality of a website. If your site has not been audited, do not delay having it done. Otherwise, competitors may be significantly ahead of you.

If you want to conduct a comprehensive SEO audit, but don't know who to contact, we will be happy to help you. For consultations, write to the SEO studio "SEO COMPUTER" by email: info@seo.computer.

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