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Which search engine dominates the world? That's right, Google. But what if you have an online plumbing store in China or want to work in the Russian market, or maybe target the 21% of Americans who don’t use Google? After all, SEO strategy should vary depending on the search engine.
Today we will talk about “national” SEO and analyze the information collected by Indian-born British analyst Arpun Bhuhi about the most common search engines.
Let's start with Google and take a look at the statistics of organic traffic around the world (for desktop devices):
The main challenge facing SEO in Europe is the diversity of languages. There are 23 of them in the European Union, not counting dialects and subregions. Language influences user behavior and cultural sensitivities. For example, the Spaniards prefer to take a siesta, the French prefer an evening rest, and the Germans are more rational in their use of time.
This is why SEO and marketing strategies must take into account the behavior of the audience, which is related to their cultural traditions. When planning an SEO strategy, it is necessary to rely on these features, including national traditions and cultural preferences. This is obvious, but often forgotten.
As for Google's share in Europe, it ranges from 81.8% in the UK to 90.67% in Spain. In the UK, SEO is a saturated and highly competitive market, while other European countries are just beginning to recognize the importance of search engine optimization.
The key to successful promotion in Europe is localization and correct use of hreflang tags. Google offers detailed on-page optimization guides in different languages. There is also a tool for automatically generating hreflang tags, which greatly simplifies this process.
Europeans are active users of search engines, and a market of 731 million people offers huge potential for growth. However, to successfully enter this market, it is important to understand the culture, traditions and characteristics of each country, and the content must be created by a native speaker.
If you have any questions about SEO or want to discuss your strategy, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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