SEO analysis of competitors. Detailed checklist!

Set goals

Competitor analysis should begin with identifying goals. It is important not just to make a list of indicators, but to clearly understand what exactly you want to achieve. Do you want to identify SEO areas where you can get closer to your competitors? Or do you need to learn other companies' promotional strategies to create additional value for your business? By answering these questions, you can move more effectively towards the goal of the analysis.

Identify the main competing sites

To identify direct competitors, you can:

• Conduct an analysis of search results for key queries in your industry;
• Use specialized tools to analyze competitors;
• Ask clients to share information about other companies they work with.

Make a list of competitors, but remember that each of them requires careful analysis. It is better to focus on 20 companies and carefully study their websites than to superficially analyze 100.

Analyze key indicators

There are several key factors to consider during SEO competitor analysis:

• Domain age: this will help you understand how long your competitors have been working in your niche.
• Attendance level: analyze the number of unique users to understand how well developed the topic is.
• Number of pages in search results: This will give you an idea of ​​the volume of content and the quality of indexing on your competitor’s site.
• Semantic core: Based on the analysis of competitors' semantics, you can create or improve your own core. If a site with certain semantics has good traffic, this can be a useful indicator.
• Site structure: evaluate how logically the site structure is organized and whether the competitor pays attention to promoting pages for low-frequency queries.
• Content: study how pages, product cards, sections and other content elements are filled out.
• Download speed: check how quickly pages load, because this can be your advantage for both users and search engines.

Be attentive to every detail and try to collect the most accurate data possible.

Structure the received data

Create a table that lists your competitors and the metrics you analyzed. Fill in the table cells with relevant information and add your notes. This data structure will allow you to easily perceive the results of the analysis and effectively use them to improve your SEO strategy. The obtained data can be used both for internal analysis and for transfer to SEO specialists, which can save your budget and improve the quality of promotion.

If you have any questions about SEO analysis of competitors, please contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

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