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Keywords are the basis of all website promotion efforts. In this article we will look at how to select keywords using services from various search engines, as well as how to correctly divide queries into high-frequency, mid-frequency and low-frequency. We will also pay attention to regional linking and explain why this is so important.
High-frequency queries (HF) are the most popular phrases used by users to search for information or products. These requests have high competition, but also a large volume of traffic. Mid-frequency (MF) and low-frequency (LF) requests, in turn, have a smaller volume of requests, but are also important for promotion. If your business is limited to a specific region, it is important to consider geo-referencing in your queries. For example, the phrase “site promotion in Moscow” will work better for locally linked sites. In Yandex, such queries will contribute to higher rankings, while Google does not focus on this.
It’s worth starting with working with low- and mid-frequency queries. These phrases are less competitive and easier to promote, especially if your niche is narrow. It is also worth using tools to check texts for uniqueness and compliance with SEO standards. These tools will help you avoid spammy text, check its “nausea” (frequency of repetition of keywords) and the presence of redundant information. An important step is to check your spelling, as even minor errors can affect the progress of your website or blog.
For example, according to one of the statistics services, the request “seo promotion” is of interest to about 19,059 people throughout Russia. At the same time, you can see how many additional phrases and synonyms exist for this query. These additional phrases will be your mid- and low-frequency queries, which should also be taken into account when developing a promotion strategy.
With the help of such services, you can see all the necessary numbers and, based on this, determine a promotion strategy. Remember that it is not only the quantity that matters, but also the quality of content. The more interesting and useful articles you write, the longer visitors stay on your site, which has a positive effect on SEO. However, avoid excessive use of keywords - the text should be easy to read, and not overloaded with phrases.
It is important to remember that it is not the quantity, but the quality of content and its relevance to the user that is the key factor for success. Through the Yandex and Google webmaster services, you can track what queries your site is responding to, as well as the number of clicks on these queries. This will help you see your current promotion results and determine which queries need improvement.
If you have questions about website promotion or require an audit, do not hesitate to contact us.
For advice on SEO promotion, you can contact us by email: info@seo.computer.
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