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On-site reviews play an important role in improving your SEO rankings and increasing user trust in your business. However, it is important that the reviews are written correctly and do not create the impression of fakeness. We constantly work with feedback, collect it for our own projects and for clients, and want to share our working methods with you.
Below are the key principles we use to effectively collect and post reviews.
1. **We take feedback in the form of audio-recorded interviews** We conduct interviews with clients, recording their answers, which we then transcribe using specialized tools for text analysis.
2. **When collecting, we use a questionnaire** To obtain detailed and useful feedback, we create a questionnaire with leading questions. This helps to avoid vague and uninformative answers. For example, questions can be aimed at assessing the manager’s work, the quality of services and other key aspects of working with the client.
3. **Based on the transcript of the interview, we compose the review itself** After transcribing the interview, we select the most informative fragments and form the text of the review, trying to preserve the individual characteristics of the client’s speech. This makes the feedback more natural and believable. Having received the text, we send it to the customer for approval.
4. **To increase trust, we ask you to provide a scan on the organization’s letterhead** Sometimes, to increase trust, we ask clients to provide a scan of a document on the organization’s letterhead, confirming their status. This makes the review more official and confirmed.
5. **We ask the customer for a photo, full name and a link to a personal social network** Sometimes we ask the client to provide a photo, indicate his full name and position, as well as a link to his personal page on social networks. This helps make your review more personalized. Of course, not all clients agree to full disclosure, and that's okay.
6. **On posting reviews** To improve commercial factors and user experience, we post reviews on each page of the services, and not just on a separate “Reviews” page. For example, on the page with construction services there are reviews specifically for construction work.
7. **Visually, the review block is usually placed in the form of a slider or tile** Reviews on the site should be presented in such a way that they do not clutter the page, but are still visible to the user. To do this, we use various forms of display, such as sliders or tiles.
8. **If the customer is willing to give a video review, that’s great** Video reviews are a great way to add credibility to your business. However, in addition to the video, we make sure to include a text review or excerpts from it, so that users who are not comfortable watching the video can still read a lot of information.
9. **We use reviews in the form of screenshots from correspondence** Some clients may provide reviews in the form of screenshots from instant messengers or social networks. This format also works well as it looks more natural and organic. However, it is worth considering that this format is not suitable for all types of businesses.
10. **We ask the client to duplicate the review on third-party platforms** After the review is published on the site and indexed by search engines, we recommend that the client leave it on third-party platforms such as 2Gis, Yandex.Maps or other sites with reviews.
You can also monitor sites that occupy top positions for queries like “company name reviews” and add reviews to these resources. This will help improve the company's reputation and increase its visibility.
If you have any questions about working with reviews or SEO in general, write to us at the SEO studio "SEO COMPUTER" by email info@seo.computer.
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