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SEO copywriting plays an important role in the website promotion process. The book “Website Promotion in Search Engines” by the authors I. Ashmanov and A. Ivanov is an excellent guide for beginners and experienced SEO optimizers. Today I want to share my impressions from reading this work and talk about key points that will help you use the knowledge gained in practical work.
I read the first edition of the book, and even despite the passing of years, many of the recommendations and advice remain relevant. In my opinion, this publication is perfect for beginners in the field of SEO. It provides a large number of practical examples and an accessible explanation of all basic concepts. However, despite the detail of the material, the book is easy and exciting to read. At the end of the work you can find several applications that are useful for practicing SEO specialists, including “Appendix E: SEO copywriting.”
Interesting attention in the book is paid to the development of the SEO copywriting profession, which appeared relatively recently. This position combines the functions of a traditional copywriter, writing advertising texts, and at the same time plays the role of an optimizer, adapting content to the requirements of search engines. It is important to note that interaction with web designers and usability specialists plays an active role in this process, because the text must not only be “correct” from an SEO point of view, but also visually attractive.
The book gives the following definition of SEO copywriting:
“SEO copywriting is the process of creating unique and effective texts for websites based on the semantic core with the correct use of formatting.”
SEO copywriting tasks:
SEO copywriting goals:
The book also provides a methodology for SEO copywriting, which includes the famous AIDA (Attention, Interest, Desire, Action) formula, widely used in advertising texts. The principle of the “inverted pyramid” is also mentioned, which is actively used when writing press releases.
SEO copywriting plays a key role in Internet marketing, since correctly written text not only increases the site’s position in search engines, but also contributes to increased conversion, and also helps texts “earn money” on social networks. An important aspect is the use of correct -formatting, which helps search engines index pages better.
In conclusion, I would like to note a quote from the book that perfectly reflects the essence of SEO copywriting: “This art has absorbed knowledge from three areas: typography, copywriting and search engine optimization.”
P.S. The book will be useful not only for SEO specialists, but also for managers who have their own SEO teams. This will help you better understand the promotion process and adequately set tasks for employees.
For any question, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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