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Many people believe that SEO promotion became irrelevant back in 2010. But is this true? Let's figure it out.
We all know about sanctions and restrictions that leave businesses in Russia with fewer and fewer ways to develop. Classic promotion channels such as contextual advertising and targeting are facing rising conversion costs, making them less effective. Bloggers, whose effectiveness is difficult to calculate, and other new approaches also do not always live up to expectations. Of course, with the right setup, you can achieve good results in these channels, but finding such specialists is not an easy task, and often this is associated with a loss of budget.
In such conditions, SEO can be a real lifesaver. Website optimization, proper rank setting and working with relevant queries still allows you to attract customers without significant advertising costs. This is especially useful in conditions when large players fill the first lines of search results, but even small sites can receive traffic if you approach the process wisely.
At the moment I continue to work as an SEO specialist. Every day I receive requests from clients to help them improve the visibility of their sites and increase traffic. The results are not long in coming - sites begin to bring in more visitors and, accordingly, profits increase.
Yes, not all projects grow quickly, and sometimes you have to put in a lot of effort to achieve this. But SEO works, and many businesses, such as those that focus on long-term results, thrive on organic traffic.
Many people believe that SEO has become irrelevant because competition on search engines has increased, with large aggregators often taking the top positions. However, this does not mean that SEO is dead. There are many examples of successful websites that receive good organic traffic even in the face of high competition.
You can often hear the phrase “SEO is dead” from website owners who have had bad experiences working with SEO specialists or are simply not ready to wait for results. If you want quick results, then perhaps you should pay attention to paid promotion channels. But if you want to achieve sustainable and long-term results with minimal investment, SEO is your choice.
Will SEO be relevant in the future? Of course, technology is advancing, but as long as people search for information through search engines, SEO will not disappear. I am confident that SEO will remain one of the key tools for promoting business on the Internet.
1. **Mastery of MS Excel.** This tool is used very actively in SEO. You will learn to work with large volumes of data, which will help you not only in SEO, but also in other areas, for example, in personal matters - be it calculating the family budget or planning a vacation.
2. **Site Analysis.** SEO knowledge will come in handy if you want to do web design or work as a producer. For example, I used these skills when I analyzed competitors' websites to improve my projects.
3. **Creating your own website.** If you have an idea for a business or want to start something of your own, knowing SEO will help you properly set up a website and attract traffic to it, which is important for any business.
4. **Saving on contractors.** If you don’t have a budget for an SEO specialist, you can do the optimization yourself, which will save you a lot of money.
5. **Understanding business processes.** In SEO you will learn to work with goals, use SMART, KPI and other important metrics. These skills will be useful to you in other areas and will help you better understand the processes in any modern company.
If your goal is to work remotely, have a high income and have an interesting job, then it’s definitely worth studying SEO. Of course, this is not a profession for everyone. Some will prefer web design, some will prefer development, and some will decide to become a Scrum Master. But from experience I can say that SEO is one of the fastest ways to start in the digital sphere.
I recommend choosing wisely. Don't look for the "only right" way. Try different directions and you will quickly understand what interests you.
If you have any questions about SEO or any other aspect of online promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer, and we will be happy to help you.
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