For online stores that want to promote throughout the country or in certain regions, it is important to use current regional SEO methods that are currently working effectively.
- Subfolders. This method is based on creating additional levels of nesting in the site structure. For example: https://site.ru/spb/catalog/id/ or https://site.ru/msk/catalog/id/. It is important that all content on the site is unique for each region. Pros: There is no need to create branches in the regions; promotion takes place within one domain, which saves all accumulated data (link juice, trust and other indicators). Cons: Unique content for each region is required, and the site will be ranked for queries that mention the region, for example, “buy a shovel in St. Petersburg” or “buy a shovel in St. Petersburg,” but not for the query “buy a shovel” for the St. Petersburg region.
- Subdomains. Here subdomains are created for different regions, for example: https://spb.site.ru/catalog/id/ or https://msk.site.ru/catalog/id/. Each subdomain is optimized based on its region. Each subdomain will not compete with others, as they are assigned unique regions. Pros: Sites can be promoted based on various requests, and there is no need to uniqueize the content. Cons: Each subdomain will be treated as a separate site, so you need to work on promoting it separately.
- Net. The method of combining various regional branches into a network is suitable for large online stores with wide coverage throughout the country. Such sites receive priority due to high traffic, branded queries and direct visits. Sites create and link branches through platforms, assigning each region. Pros: Such stores receive a ranking advantage due to the large volume of traffic and queries. Cons: For successful application it is necessary to have a large number of stores throughout the country.
When choosing a method, it is worth considering that the “subdomains” method does not work in Google due to the peculiarities of regional ranking, and results can only be obtained by setting up the appropriate cards. The main domain will generally rank better than regional subdomains.
In the end
The subdomain method is the most effective for increasing organic traffic, while subfolders are a universal method that is suitable for both Yandex and Google.
If you need additional information or advice on SEO, write to the SEO COMPUTER studio by email info@seo.computer.
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