Traffic for most real estate websites primarily comes from search engines. The main difficulty of SEO promotion in this area is fierce competition with large aggregators. These resources rank high for most commercial and information requests, have high traffic, and their content is regularly updated. It is important to take into account the features of promoting such sites in order to successfully compete and gain a foothold in search results.

Pages for queries

The first step in promoting a real estate website is to compile a semantic core. After the list of queries has been formed and cleared of negative keywords, the clustering stage begins - dividing keywords into groups, depending on their meaning, the interests of the target audience and the similarity of search results. For example, queries like “buy a one-room apartment”, “price of an apartment in Voronezh” and “1-room apartment in Voronezh” can be combined into one group.

Based on the semantic core, a site structure and a list of sections are developed that will be optimized for specific queries. Each group of requests requires a separate page with unique content. It is important that the text on the pages contains not only high-frequency queries, but also medium- and low-frequency queries, since they have less competition and are easier to promote.

When doing text optimization, it is important to ensure that your content is unique and not keyword-stuffed. It is also important to update information regularly, for example when legislation changes or new proposals occur. Linking, headings, images and infographics not only improve rankings, but also contribute to a better perception of information by users, increasing behavioral factors.

Object cards

Property cards on a real estate website play an important role in the presentation of products and complicate the process of choosing the right option. They should contain as much information as possible:

Photographs - high-quality photographs from different angles will help the client better imagine the object;
Basic information - type of housing, floor, availability of renovation, status of the primary or secondary market;
Drawings and layouts - details about the size of the premises and the location of the rooms;
Price - cost, price per square meter and the possibility of purchasing on credit;
Contacts - feedback form, buttons for making an appointment or contacting an agent.

It is also necessary to add filters to the site for searching by parameters such as number of rooms, floor, condition and other criteria, which will allow users to quickly find suitable options.

Photo and video content

The quality of photographs is of great importance when selling real estate. The site must contain real, professional photographs of objects, their interiors and surrounding areas. You can also add video walkthroughs to give potential buyers a better idea of what the property looks like.

Photos may include:

Pictures of all rooms;
Photo of the entrance and common area;
Images of the building and courtyard;
Infrastructure nearby - shops, transport, schools and other amenities.

Information content

Real estate is a serious purchase and the decision to purchase is not made overnight. It is important to reach not only those clients who are already actively looking for housing, but also those who are at the planning stage of purchasing. Informational content, such as articles and blogs on the site, helps attract a wider audience.

To promote information requests, it is necessary to create useful and high-quality materials that will attract the attention of search engines and users. To improve rankings, you should use natural occurrences of keywords and LSI terms, which will help improve your site's position in search results.

Placement on Maps

To increase visibility in search results, it is important to add your site to Yandex and Google Maps. This will allow you to appear at the top of the page when searching for real estate related queries. On the cards you can indicate the company name, work hours, contact information and add photos of the office.

Along with the cards, users can leave reviews, which affects the company's rating and visibility. It is important to monitor reviews, respond to them, and work to improve your reputation.

What else affects rankings?

Important factors influencing SEO promotion include:

Technical optimization - speeding up site loading and eliminating errors in the code;
Mobile optimization - website adaptation for mobile devices;
Design and usability - improving the visual component and ease of navigation;
Link mass - internal and external linking, building links from authoritative sites;
Reputation and image - working with reviews and mentions on social networks.

Conclusion

To summarize, several important points can be highlighted:

The main problem when promoting real estate websites is competition with large aggregators;
At the first stage, you need to collect a semantic core and divide keywords into groups, and then develop the site structure;
Object cards should contain all important information and search filters;
High-quality photo and video content is required for each object;
Informational content allows you to attract users who are at the stage of planning a purchase;
Placing on Yandex and Google maps helps increase the company's visibility;
Technical and mobile optimization, design, reputation and links must be taken into account to improve search rankings.

For any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

ID 8338

Real estate website promotion