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We conducted a detailed SEO audit of sites that sell modular kitchens in Minsk. For analysis, 20 sites were selected from Yandex and Google search results, and only sites specializing in kitchens were taken into account, and not large furniture stores with a wide range.
Based on the audit results, a website SEO optimization rating was compiled. It is worth noting that this rating reflects only the SEO aspects of sites in the Modular Kitchens niche, and does not affect the overall activities of companies.
The following criteria were used for evaluation: indexing, link mass, tag optimization, micro markup, reputation (maps), uniqueness of content, site performance, usability.
Each site was rated according to these criteria, and an overall score was calculated, weighted by the importance of each parameter. The maximum possible score is 500 points.
Now let’s look at what the demand for kitchens in Minsk looks like, using data from popular tools for analyzing requests on the Internet.
Based on the dynamics of queries such as “Buy a kitchen” and “Custom kitchen”, it is clear that demand is wave-like, with regular peaks, which may be associated with seasonality or marketing activities.
About 75% of sites show differences in indexing: one search engine sees more or fewer pages than another. The main reasons are duplicate pages and errors in the Robots.txt and Sitemap files (or lack thereof). It is important to regularly check how many pages are indexed by Google and Yandex using various analysis tools.
What to do: Check the indexing of your site in search engines. If deviations are observed, it is necessary to eliminate the reasons, such as duplicate pages or errors in the configuration of site files.
Most sites have only a limited number of external links - up to 50. The leader has 820 links, which is significantly higher than most competitors.
What to do: Work on gradually building your link mass. It is important to avoid sudden jumps in link activity to avoid being penalized by search engines.
According to our analysis, half of the sites have not optimized Title tags, and 45% have not optimized Description tags. This is critical because tags affect how the site will be displayed in search results, as well as its ranking.
What to do: Optimize tags on all pages of your site. Tags should accurately and concisely describe the content of the pages and include keywords to improve search engine visibility.
Less than half of sites use OpenGraph micro-markup, and Schema markup is missing on 60% of sites. This reduces your chances of appearing attractively in search results.
What to do: Implement micro-markup that will allow you to highlight important data (for example, address, cost, reviews) and improve the visual presentation of your site in search engines.
We assessed site loading speed using PageSpeed Insights. 85% of websites have poor performance on mobile devices, which significantly degrades the user experience.
What to do: Optimize your images and remove unnecessary plugins. Discuss possible performance improvements with the developer, such as better hosting and faster page loading times.
The sites' reputation was assessed based on reviews in Google My Business and Yandex.Business services. Many sites have a limited number of reviews, which reduces trust from users and search engines.
What to do: If your business is not on the maps, be sure to add it. Regularly asking customers to leave reviews will help improve your site's reputation.
We found that on many sites, phone numbers are not clickable, making it difficult to interact with users on mobile devices.
What to do: Make sure phone numbers on your site are clickable so users can easily call without leaving the page.
During our audit, we analyzed 20 sites in the Modular Kitchens niche. The SEO leader scored 330 out of 500, demonstrating that there are many areas for improvement. We hope that the recommendations provided will help you in optimizing your website.
If you don't have time to do SEO optimization or want professional help, our SEO studio will be happy to help you. You can contact us with any questions by writing to info@seo.computer.
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