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As part of the SEO audit, a number of sites specializing in the sale of jewelry were analyzed. We selected 25 such sites representing companies engaged in both retail and wholesale trade. The sites were collected from the first positions of search engines in Minsk. It should be noted that the rating reflects only the SEO optimization of these sites, without affecting the overall activities of the companies.
The rating is based on criteria such as domain age, indexing, link mass, meta tag optimization, micro markup, reputation (maps), content uniqueness, site performance and usability. Each site was assessed on these parameters, and an overall score was assigned based on the results. The maximum score was 500 points.
Now let's take a closer look at the results of the SEO analysis.
All sites included in the sample are quite “old”; each of them has been on the market for more than three years. The average age of the domains was 10.6 years.
What to do: Although domain age does not play a key role in SEO optimization, it is still an important factor. If your site is relatively new, pay more attention to SEO optimization to ensure its successful promotion in search engines.
Almost all sites have Robots.txt and Sitemap.xml files. However, duplicate pages were found in 56% of them, which may affect the correctness of indexing.
What to do: If your site does not yet have Robots.txt or Sitemap.xml files, ask an SEO specialist to set them up. If the files are already present, make sure they are current and free of errors. It is also worth checking for duplicate pages and, if necessary, deleting them or hiding them from indexing.
60% of sites have less than 100 domains linking to the resource. On average, 162 domains link to a site.
What to do: Increase your link mass, since the number of quality links is one of the important factors for search engines. It is important that the links come gradually, organically and from authoritative sites in your field.
Schema is used by less than a third of websites, while OpenGraph is used by 48% of websites.
What to do: Implement Schema markup if it is not already installed on your site. This will help improve the appearance of your site in search results. OpenGraph will help make website links more attractive on social networks.
Meta tags were tested on site homepages and category pages (e.g., “Earrings”). According to the audit results, meta tags were correctly optimized on half of the sites.
What to do: Write meta tags for all pages that should be indexed. Use keywords that are important to your business. To highlight your site in search results, you can use emoji in meta tags.
68% of sites have less than 50 reviews in Google My Business, and 88% have less than 25 reviews in Yandex.Business.
What to do: Work to improve your reputation. Fill out all possible fields in your profiles, add photos and detailed descriptions. Encourage your customers to leave reviews, as this can increase your site's credibility and improve its ranking in search results.
A performance analysis using PageSpeed Insight found that 80% of sites perform poorly on mobile devices, which is an important factor given the prevalence of mobile traffic.
What to do: To improve performance, compress images, remove unused plugins and, if the site is old, you may need to update it or create a new version using modern technologies.
96% of websites have SSL certificates, which makes their connection secure. Also, many sites use clickable phone numbers and CNC addresses.
What to do: Make sure your site has an SSL certificate. If your site has non-clickable phone numbers, add a “tel” attribute so users can easily contact them.
During the audit, it became clear that most sites in the “Jewelry” niche have significant opportunities to improve SEO optimization. Every aspect of SEO, be it links, markup, or site performance, can be improved to improve a site's ranking in search engines.
If you want your website to be optimized in all areas of SEO and rank high in search results, contact us. We will be happy to help you!
You can contact our SEO studio with any questions via email: info@seo.computer.
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