Leave a request
We conducted an SEO audit of 23 websites of companies operating in the field of medical equipment in Minsk and the Minsk region. For this purpose, sites were selected from Yandex and Google search results.
The audit was carried out to assess the SEO effectiveness of sites. It is based on criteria such as indexing, links, tag optimization, markup, reputation, content uniqueness, site performance and usability. Each site was given a score based on these criteria, with a maximum possible score of 500.
Before sharing the results, let’s pay attention to the dynamics of demand for medical equipment in Minsk and the Minsk region. Based on search engine data, it can be observed that interest in medical products, such as blood pressure monitors, inhalers, chairs and others, varies significantly by season. For example, demand for blood pressure monitors typically increases in the fall, peaks in the winter, and declines significantly in the spring and summer.
All sites in the sample have a robots.txt file, which is a positive thing. However, during the analysis process, we discovered that most sites had duplicate home pages, which has a negative impact on indexing and ranking in search engines.
It is recommended to check your website for duplicate pages using services such as Google Search Console or Yandex.Webmaster. If duplicates are found, they need to be deleted or hidden from indexing using the robots.txt file.
According to statistics, 65% of websites link to 50 or fewer domains. The leader in link mass has 271 referring domains.
It is recommended to regularly increase your link mass, starting with a small frequency (for example, adding one link per week), and increase it gradually. It is important to consider the quality of links: links from large resources and industry portals will be more valuable for your site.
52% of sites do not have optimized Title tags, and 39% of sites do not use an H1 heading on the home page.
Tags should be informative and relevant to the content of the page. They should be long enough to fit in search snippets, but not too long that they get cut off. For Title we recommend using 50-100 characters, and for Description - 150-270 characters.
78% of sites do not use Schema markup, and 48% do not use OpenGraph.
Micro markup helps improve the appearance of the snippet in search results. It allows you to display additional data such as address, photos, ratings and business hours. Implementing micro markup is an important step to improve the SEO position of a website.
87% of sites have less than 25 reviews in Google, and 74% have less than 10 reviews in Yandex.
To improve your site's reputation, it is important to actively collect feedback from customers. An easy way is to ask satisfied customers to leave reviews on your website pages or review services. This will help improve your brand's credibility and improve your search rankings.
17% of websites are not mobile-friendly, making them inconvenient to use on phones. In addition, on 26% of sites, phone numbers are not clickable.
It is important to ensure website adaptability, convenient font and navigation on mobile devices. Also, all phone numbers should be clickable so that users can easily contact you without wasting time dialing the number.
74% of sites have poor performance on mobile devices, with a score of up to 49 points. On desktops the situation is slightly better, but 70% of sites have average performance (50-89 points).
To improve site performance, you need to optimize images, remove unnecessary plugins and widgets, and check your code for errors. We recommend using the PageSpeed Insights tool to get personalized recommendations.
96% of sites have “Breadcrumbs” functionality, and 83% of sites provide the opportunity to perform a targeted action in product cards, such as “buy” or “add to cart.”
However, 22% of sites do not show product prices, and one site has blank catalog pages.
It is recommended to constantly improve the catalog and product cards. Add important elements that can increase website conversion, such as quick browsing, one-click ordering, and additional filters for user convenience.
The niche of medical equipment in Minsk and the Minsk region is very diverse. It is important to consider that the demand for these products varies seasonally and also includes many highly specialized requests. SEO optimization of sites in this niche requires careful study, and each site has its own growth points.
We are confident that our recommendations will help improve the SEO positions of websites and increase sales. For detailed advice on any issue, you can contact our SEO studio "SEO COMPUTER".
ID 8590
