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We recently conducted an in-depth SEO audit of 17 websites in the video surveillance niche that sell and install video surveillance systems in Minsk. The sample included sites found on the first pages of search engines. The audit results reflect the current state of SEO optimization of these sites, on the basis of which the rating was compiled. Please note that the rating only evaluates SEO aspects, not taking into account the actual activities of companies, but only their online presence.
To compile the rating, the following criteria were used: domain age, indexing, link mass, meta tag optimization, micro markup, reputation in search engines, unique content, site performance and usability. Each of these factors was assessed and a total score was then calculated based on the importance of each criterion. The maximum possible score is 500 points.
Next, we invite you to familiarize yourself with the detailed results of the audit.
All sites in our sample are at least 2 years old, which is optimal for search engines, since older domains are perceived as more trustworthy. The average age of the sites was 9.4 years.
Recommendation: Although the age of a domain cannot be changed, young sites require more attention and promotion efforts, especially in terms of link building.
On the positive side: almost all sites have Robots.txt and Sitemap.xml files, which helps search engines index pages correctly. However, a third of sites have duplicates of the main page, which can also lead to problems with indexing other pages.
Duplicates are pages with the same content but different URLs. They may be the result of a bug in the CMS or excessive characters in page addresses, such as question marks or slashes.
Recommendation: Remove duplicates from the site. To do this, you can hide them from indexing via Robots.txt or physically remove them from the CMS.
Most sites have fewer than 50 unique domains linking to them. On average, one site has about 70 domains and 83 links.
Recommendation: Build your link building gradually, without increasing your link count too dramatically, to avoid search engine penalties. Start with one link per week and gradually increase their number.
Two types of micro markup were configured on the sites. Particular attention should be paid to the implementation of Schema, as it improves the visibility of the site in search engines and makes snippets more attractive.
Recommendation: Implement micro-markup, especially Schema, which will help improve the display of the site in search results. This will require intervention in the site code, so it is recommended to contact a specialist.
41% and 88% of sites have up to ten reviews in Google and Yandex, respectively. Reviews on these platforms have a significant impact on a site's reputation and visibility.
Recommendation: Actively collect feedback from customers and update information on company pages. This will help increase your business's credibility and improve your SEO.
Title and Description tags are optimized on 41% and 71% of sites, respectively. 65% of sites have a correctly configured H1 header.
Recommendation: Ensure that all necessary meta tags are present and optimized on the site. Use keywords in the Title and Description tags to increase your site's visibility in search engines.
Site performance was assessed using the PageSpeed Insights service. 71% of sites had poor performance on mobile devices, which is critical for SEO since the majority of traffic comes from mobile devices.
Recommendation: To improve performance, it is recommended to compress images, remove unused plugins and upgrade your hosting plan.
All sites are responsive, making them easy to view on mobile devices. However, 24% of sites have phone numbers that are not clickable, which prevents users from immediately contacting the company.
Recommendation: Make phone numbers clickable by adding relevant links to the site code.
The SEO market for video surveillance in Minsk is promising, and all sites in our sample have significant potential for growth. Implementing recommendations based on our audit results will help you significantly improve your search engine rankings and increase your traffic. It is important not to forget about improving the user experience and actively working with the company’s reputation on the Internet.
If you have any questions about SEO promotion, you can contact our SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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