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Technical errors on the site can significantly hinder the achievement of high positions in search results. Removing unnecessary links and fixing meta tags can significantly speed up your promotion. In some cases, this becomes one of the most effective steps to optimize a website.
To find and fix errors, there is a useful tool that helps you do this even without deep technical knowledge. This tool is called Screaming Frog SEO Spider. Although there are several similar solutions, for example, Netpeak Spider, for many users Screaming Frog is more convenient and functional.
After downloading and installing the program, you need to paste the address of your site into the line and click the "Start" button. The site analysis will begin. This may take some time depending on the size of your site and number of pages.
After scanning is completed, you need to go to the "Response Codes" section and select "Redirection (3xx)" in the filter.
There is an opinion that redirects can reduce the weight of a page, which leads to a decrease in its ranking. Some claim that this can reduce ratings by 15%. Although there have been attempts to refute this information in the past, the relevance of such data is unknown. It is also unknown how search engines, for example, Yandex, react to such redirects. Therefore, if you find unnecessary redirects, it is recommended to fix them.
Now let's pay attention to broken links. They are much more dangerous than redirects, as they can significantly affect search engine rankings. You need to remove all links that point to pages with a 404 error.
To find such pages, you need to select “Client Error” in the “Response Codes” section of the filter. As a result, you will receive a list of pages with bits of links.
This happens when material on a site is deleted, but a link to it still remains. A lot of broken links on a site can lead to a decrease in search rankings. For example, if a user follows a link on social networks and a 404 error appears on the page, he will leave the site, which negatively affects user behavior. Search engines also do not welcome such errors. If they occur frequently, this can lead to the site being filtered or even excluded from indexing.
In order to find out which pages of the site have broken links, you need to export the scan results:
To do this, you need to select "Bulk Export" -> "Response Code" -> "Client Error", and save the file on your computer. The resulting file will contain information about all broken links and pages.
In the program menu, in the right column, you can find useful information about meta tags.
Another point worth paying attention to is the "URL" -> "Over 115 Characters" section. This displays pages with long URLs that should be shortened if possible. Yandex mentions in its help that URLs that are too long can negatively affect page indexing. Perhaps the Yandex algorithm spends more time processing such addresses, which affects the indexing speed.
Correcting these errors will help significantly improve your site’s ranking in search results. This will create a good basis for further promotion, including working with the link profile and filling the site with quality content.
If you have any questions or need help with SEO optimization, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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