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Are you selecting the right queries that perfectly match the topic and type of page, but for some reason your page is not getting to the top? Let's figure out what's going on and do an in-depth analysis. We will study the successful pages of competitors and compare them with your landing page to identify the reasons.
If a whole cluster of queries does not lead to results, select the most frequent query from this set and enter it into the search bar of the search engine where your page is not in the top.
If you are not in the TOP of any search engine, open the pages from the top of both systems and carefully study them.
Create a table in which you list all the possible elements on your competitors’ pages and on your landing page. This will help you identify differences and find improvements for your content.
You can use the template of such a file for analysis. In this table, it is important to highlight the key points for different types of pages: catalog, article, service page.
In the table I have indicated standard elements that are worth paying attention to. But remember that each topic has its own characteristics, and this may affect the structure of the page.
The challenge is to thoroughly check all the points I've highlighted and then complement them with what can be found on competitors' pages. Pay attention to elements that competitors do not have, but which may be useful for your site.
In addition, it is useful to count the number of occurrences of key queries on the page - in the text, in product names, headings, reviews, links, prices and other areas. You can count both exact and diluted occurrences. This will help you understand how efficiently the query is being used and where query density can be improved.
If you have any questions about SEO or query analysis, don’t hesitate to contact us. Write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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