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One of the main problems is that if the content on your site does not retain users, they will quickly leave it. Search engines such as Yandex and Google record this and take it into account when determining site rankings. This indicator is called behavioral factors. They influence 27% of your search rankings, making them critical to successful SEO.
If your site doesn't keep visitors on the pages, it negates all your SEO efforts.
The basic requirements of search engines are revealed in Google's EEAT concept, which serves as a kind of benchmark for evaluating each page. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These criteria are the main ones when evaluating site content.
What do these terms mean for content:
When users see that content is being created by an expert who clearly knows his topic, they begin to trust the information and the site on which it is posted.
The more trusted your content is, the longer people spend on the page, which influences behavioral factors, which in turn helps improve your search rankings.
The EEAT concept gives general recommendations, but for real work it is important to specify the steps:
Quotes give the impression that the content is thoroughly researched and supported by multiple points of view. It also helps increase reader engagement as they see that your claims are supported by other experts.
Quotes also help make content easier to read by providing visual breaks for readers, which has a positive impact on behavior.
How to get quotes:
In-depth research will help you create accurate and useful content, especially if you are not an expert on a topic. This also helps to increase “Expertise” and “Trust” as per EEAT guidelines.
When you begin to understand a new topic, open several sources to gather the most useful information. Look for blogs, interviews, videos and books on the topic.
Spend 80% of your time researching and 20% writing.
Many quality SEO pages go unnoticed despite their high level of content. The reason is that the content is presented too dryly. To attract and retain attention, it is important how information is presented.
Images can be a great addition to text because they make the content more attractive, understandable, and memorable. Use these visual elements:
Real examples and stories make the content more lively and interesting. They will not only improve the perception of information, but also increase the time that users spend on the page.
Personal stories or real-life examples add credibility to the content, showing that the topics discussed actually have practical applications.
The stories and examples align with Google's Trust guidelines because they back up theoretical information with real-life events.
Statistics help turn vague statements into verifiable facts. This increases trust both from readers and from search engines.
An infographic with the right statistics can lead to backlinks, which will significantly increase the authority of your content.
Now that you know how to create quality SEO content, keep these principles in mind to make your website more successful and effective in search engines.
If you have any questions, write to the SEO studio "SEO COMPUTER". We are ready to help you with any SEO tasks.
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