Promotion to the TOP without a single link in the flower theme

When discussing SEO issues, there is often a debate about the importance of links to achieve high rankings in search results. Some argue that without a significant number of external links it is impossible to achieve TOP positions, while others emphasize the importance of internal optimization, usability, eliminating technical errors, as well as working with texts and meta tags.

But is it still possible to bring a website to the TOP without buying external links?

We recently received a website from a manufacturer of flower products, for which the main sales season is from the end of January to March. The goal was to increase organic traffic to the site in a few months.

During the first month of promotion, we completed the following actions:

  • Connecting and setting up a website in webmaster panels
  • Installation and configuration of Google Analytics and Yandex.Metrica
  • Analysis of the niche and competitive environment
  • Technical audit of the site
  • Content audit
  • Moving the site to https
  • Installing the necessary plugins for the content management system
  • Compiling a semantic core
  • Creating pages based on the semantic core
  • SEO copywriting: preparation and transfer of technical specifications to copywriters
  • Development and placement of unique meta tags for website sections
  • Checking H1 Headings Throughout the Site
  • Removing unnecessary subheadings H2-H6
  • Registration in Google My Business and local directories
  • Creating a sitemap
  • Website usability audit
  • Setting up accounts in Yandex and Google services
  • Development of a content plan for a blog and information pages
  • Filling the blog with unique articles on the topics of priority commercial requests
  • Working with website design: finalizing the logo and favicon
  • Adding a site to the position tracking system
  • Primary analysis of positions to assess the dynamics of change

After two months of operation, the site reached the TOP 5 for key queries. We were able to solve the client’s problem solely through one-time site optimization, without the need to purchase links.

For detailed information about this case, read our blog.

If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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