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Features of promoting sites on prohibited topics
In this article we will look at how to promote sites that relate to prohibited topics. This is a fairly broad and multifaceted issue, and in this material we will focus on the main points that should be taken into account when promoting such sites.
To promote sites on prohibited topics, about 90% of the same methods are used as for “white” sites. This includes selecting and grouping queries, creating landing pages, working with behavioral factors - both at the level of search engines and at the site level, buying links and other methods. That is, essentially these are the same mechanics, but with some important differences.
The first thing that owners of websites with prohibited topics face is blocking. In Russia, this is done by Roskomnadzor, while in the West, blocking occurs most often due to complaints. Although in the West blocking occurs less frequently and less actively, nevertheless, this problem is also present.
The second significant problem is the difficulty of purchasing and installing links. This is due to the fact that prohibited topics, such as gambling or adult, are not popular among the owners of ordinary sites, since they do not want to expose their resources to the risk of blocking. Because of this, it becomes difficult to find sites for posting links.
In order to avoid problems with blocking, it is recommended to prepare “warm-up” domains in advance - that is, domains that already have content similar to the theme of your site. Links are gradually placed on such domains, and ideally, the site should already have some traffic. When your main site is blocked, you can quickly redirect traffic from it to a new domain using a 301 redirect. This way, search engines will see the redirect and will transfer all positive factors such as links and domain age to the new site.
Sometimes topics that Roskomnadzor doesn’t really like can be blocked and moved from one domain to another. There have been cases when, after yet another site transfer to a new domain, visibility increased sharply, the site reached new positions in search results, and the number of orders increased. This is possible due to the fact that a high-quality “drop” was selected in advance - a domain that was successfully redirected.
In addition, you can use drop domains that are no longer blocked. Sometimes it happens that domains that were previously blocked for some reason become available because they were forgotten and removed from the Roskomnadzor database. By switching to such a domain, you will not only avoid a decline in your rankings, but will also be able to achieve their growth.
For links in the case of prohibited topics, it is recommended to build your own PBN (Private Blog Network).
Once the available resources for linking run out or become too expensive, you will have to build your own network of sites, often using drop sites. This is not a cheap or quick process, but if done correctly, these linked sites will be stable and the links will not be taken down because you own them. This will help you maintain quality link building.
You will also need bulletproof hosting and reliable domain registrars that will not block your resource at the first complaint. Otherwise, the promotion method is not very different from working with regular websites, but you need to remember the additional risks and difficulties.
More information on this topic can be found in other articles on our website.
If you have questions about website promotion, you can contact the SEO studio "SEO COMPUTER" for any question by writing to info@seo.computer.
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