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Promotion of a private clinic website in Yandex and Google search engines. Features of the niche, problems, as well as the results of SEO work after several months of work.
In mid-April, a client approached us with a request to promote the website of a medical clinic. After conducting a site audit, analyzing the niche and competitors, we began SEO work. In this article we will talk about the problems that have arisen, the peculiarities of the medical field and the results of the work.
The medical center provides a wide range of services: diagnostics (ultrasound, CT, MRI, X-ray and others), as well as treatment of diseases in various fields of medicine (urology, gastroenterology, dentistry, etc.). The clinic employs more than 40 doctors of various specialties.
Previously, the site had already been promoted by another specialist, and a certain amount of work had been carried out. Some of the key queries were in the TOP 10 of Yandex and Google.
We focused on achieving these goals, and below are the results for each area.
Before starting work, we monitored the positions in order to have a reference point. Since the launch, there has been an increase in visibility on optimized pages.
After optimizing some sections of the site, there is an increase in visibility for key queries.
Overall increase in the visibility of all queries in the TOP 10:
Positions in the Computed Tomography (CT) section improved after optimization. Within a few weeks of the changes, positive growth began.
The text on the MRI section page was updated, which also led to improved positions for key queries.
Since the start of work, an increase in visibility has also been noticed, however, during a major update to the Google search engine in May, traffic decreased slightly. Despite this, the positions managed to improve slightly.
Traffic from Google was impacted by algorithm changes, resulting in a short-term decline of 40%. However, positions began to recover.
There has been an increase in the number of calls and requests on the site after optimization and development of all goals and tracking calls using analytical systems.
Promoting medical websites is a special task. Large aggregators, directories and federal clinics compete in the niche. Therefore, SEO promotion in this industry requires a special approach.
In addition, it is important to consider the requirements for EAT factors (Expertise, Authority, Trustworthiness), which are basic for medical sites classified as YMYL (Your Money or Your Life).
With the release of search engine updates in May, traffic decreased, but we have taken all measures to restore our position and continue to work to improve EAT factors.
Before starting work, we conducted a detailed technical audit of the site, identified errors and prepared recommendations for correcting them. We also analyzed competitors and their SEO strategies, which allowed us to draw up an action plan to improve the site’s position.
After several months of work, you can see a positive improvement in positions for key queries and an increase in visibility in important sections of the site.
However, further successful promotion requires the development of a number of technical aspects, such as improving texts, optimizing meta tags and strengthening the link profile.
SEO studio "SEO COMPUTER" is ready to help in resolving any issues related to SEO promotion. Write to us by email info@seo.computer.
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