Promotion of rolled metal: a case of successful SEO promotion

Learn SEO best practices to promote metal products, increase search engine visibility, increase traffic and increase conversions. We share successful experience in implementing an SEO strategy for businesses in this niche.

The rolled metal market is competitive, and each company strives to attract the attention of potential customers. In a highly competitive environment, SEO promotion is becoming a key tool for successfully reaching a new level. One of the companies involved in the sale of rolled metal asked for help to improve its visibility in search engines and increase the influx of new customers.

Situation before starting work:

At the time of the start of work, the company’s website was not sufficiently optimized for search engines. It contained limited information, and the site structure was not conducive to efficient page indexing. As a result, the site was not visible in search results for key queries related to rolled metal. The company relied on traditional promotional methods such as tradeshows and cold calling, which held back its ability to grow.

Project goals:

Our goals were:

• Increase website visibility for key queries related to metal products.
• Attract new customers from the online space.
• Increase the number of applications for the purchase of rolled metal products.
• Build the company's reputation as an industry leader.

SEO promotion strategy:

1. Technical audit and site optimization:

We conducted an in-depth technical analysis of the site to identify its shortcomings from the point of view of search engines. Several problems were found:

• Incorrect URL structure.
• Lack of meta tags (title, description, keywords).
• The robots.txt file is incorrectly configured.
• Lack of an adaptive version of the site for mobile devices.

We have optimized the site structure to improve indexing by creating a clear hierarchy of pages and including keywords in headings and subheadings. Errors affecting site crawling have been fixed, such as:

• Errors in the site code.
• Incorrect indexing settings for some pages.
• Optimizing page loading speed.
• Implementation of the Google Analytics analytics system to monitor SEO performance.

2. Keyword research and content marketing:

We conducted a detailed study of key queries related to rolled metal, taking into account geographical factors and the competitive environment. Using specialized tools, popular queries were identified, such as: “buy rolled metal”, “prices for rolled metal”, “delivery of rolled metal”, “ferrous rolled metal”, “non-ferrous rolled metal” and others.

A content marketing strategy was then developed to target these key queries, including the creation of articles, guides, infographics and other materials:

• Articles have been created on the types of rolled metal, its characteristics and areas of application.
• Practical guides have been developed for choosing rolled metal products for various needs.
• Included are infographics illustrating the benefits of working with the company.

The content was posted on the website and promoted on social networks, attracting additional traffic and improving rankings in search results.

3. External optimization (link building):

To increase the authority of the site, a strategy was developed to attract links from external resources. We used several channels to create links:

• Guest publications on specialized sites.
• Participation in specialized forums and online conferences.
• Affiliate programs with other companies in the metal rolling industry.
• Collaboration with industry bloggers and experts.

All these measures helped increase the site's credibility and improve its position in search engines.

4. Monitoring and analysis of results:

We regularly monitored the site's position in search results for selected key queries and analyzed the results using SEO analytics:

• Regular monitoring of site positions for key queries.
• Analysis of traffic sources, behavioral factors and conversion.
• Carrying out regular adjustments to the SEO strategy taking into account changes in search algorithms.

The results we were able to achieve:

As a result of the work carried out, the company’s website rose to a leading position for key queries. This led to the following results:

• Increase in organic traffic to the site.
• Increase in the number of orders by 30% during the first year.
• Increasing brand awareness and the company's reputation as a reliable supplier.

A correctly chosen SEO promotion strategy for metal products helps improve visibility in search results, attract new customers and increase sales. However, it is important to constantly monitor results and adapt your strategy in response to changes in search engine algorithms.

Recommendations:

In the future, the company must continue to develop its content strategy, creating unique and useful content that will interest the target audience. It is also worth actively developing off-page optimization and tracking behavioral factors using analytical tools to improve the user experience.

If you want to know how to start SEO promotion of rolled metal products, write to us at info@seo.computer for a free consultation and analysis of your website.

ID 7843