Promotion of industrial water delivery - SEO case

About the client

The client is a company specializing in the delivery of process water in one of the major cities. The company has a long history and a wide customer base, but has recently experienced a sharp decline in demand for its services. Because of this, she sought help with SEO promotion to improve the site's visibility and attract more customers.

What happened

The first step was to conduct a detailed analysis of the site and competitors. It turned out that the site had several technical problems, such as incorrectly configured meta tags and low page loading speed. In addition, I analyzed user requests and found out that the majority are looking for the delivery of process water to certain areas of the city or for specific purposes, such as cottages or swimming pools.

What has been done

A comprehensive promotion strategy was developed, including the following steps:

• Technical audit and website optimization: Errors on the site were fixed, loading speed was improved, meta tags were optimized and On-page optimization was carried out to meet user requests.
• Keyword and competitor research: An analysis was carried out of the key phrases that competitors use and which are most popular among users. Based on this data, a list of target keywords for optimization was compiled.
• Content optimization: Unique, informative content was created that was adapted to keywords. Landing pages were developed for various areas of the city to improve positions in local search.
• Creating a link profile: Work began on obtaining high-quality external links through guest posts, publications on blogs and directories.
• Linking: The structure of internal links has been optimized to improve page indexing.
• Implementation of micro markup: Implemented micro markup to improve visibility in search engines.
• Implementation of Turbo pages: To improve page loading speed on mobile devices, Turbo pages were introduced.

Result

After five months of operation, the site achieved significant improvements in search results. It took first place for the request “delivery of technical water” in the region, both in mobile and desktop search results of Yandex and Google. The site also began to rank in the TOP for a number of other key queries, such as “delivery of water for the pool” and “delivery of water to the dacha.”

Thanks to SEO promotion, a significant increase in traffic was recorded, which led to an increase in the number of orders and revenue of the company. Conversion on the site was also improved, including through the creation of additional landing pages and improved user experience.

Free SEO audit of your website

If you want to improve your website's ranking in search engines, I suggest conducting a free audit of your website. This will help identify weaknesses and offer personalized recommendations to improve your SEO strategy.

In conclusion, thanks to an integrated approach to website promotion and careful work, it was possible to significantly increase its position in search engines and improve the financial performance of the business. If you want to get the same results for your website, I'm always happy to help!

Check out my other SEO cases!

If you have questions or want to know more, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.

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