Leave a request
Find out how SEO helped an electrical installation company significantly increase the number of applications from new clients and take a leading position in search results. This case describes the stages of work and the results obtained.
In today's world, where information is available instantly, the success of a business directly depends on its visibility on the Internet. This is especially important in the service industry, where potential customers search for information about companies on search engines before making a choice.
One electrical installation company faced a challenge: despite its experience and high quality work, it could not compete with the major players in the industry because it did not have an effective online promotion strategy. Let's look at how SEO helped the company reach new positions in search results.
Target: Increase the number of applications from new clients through SEO promotion of the site in the search engine.
- Analysis of competitors and selection of key phrases for promotion. It was necessary to determine which queries occupy leading positions in search results and which keywords competitors use.
- Assessing the condition of the company’s website and identifying problems that impede its promotion. It was necessary to make sure that the site complies with modern SEO requirements.
- Development of an SEO promotion strategy with a clear action plan to achieve high positions in search results.
- Implementation of strategy and monitoring of results, including tracking changes in positions and the number of applications from new clients.
1. Analysis of competitors and key phrases:
- Conducted a detailed analysis of competitors' websites in the search engine.
- Experts have studied the keywords for which competitors are in the top search results.
- Lists of key phrases were generated by category, such as “electrical installation of apartments”, “installation of sockets”, “installation of wiring”, “turnkey electrical installation work”.
2. Analysis of the company website:
A thorough analysis of the company's website was carried out, taking into account technical optimization, structure and content. The following problems have been identified:
- The site was not optimized enough for search engines (lack of meta tags, incorrect use of keywords).
- The content on the site was poorly informative (there were no articles, cases, reviews).
- The site structure was not user-friendly (difficult navigation).
3. Development of an SEO strategy:
Based on the analysis, an SEO strategy was developed, which included the following steps:
- Technical optimization: adjustments have been made to meta tags, URL structure and site loading speed has been improved.
- Content optimization: new articles, descriptions of types of electrical installation work, company advantages, cases and customer reviews have been added.
- Off-page optimization: built high-quality links from authoritative sites.
- Promotion by key phrases: targeted promotion for selected queries.
4. Implementation of SEO strategy:
- Technical optimization was completed in two weeks.
- New content appeared on the site within a month.
- External optimization lasted three months.
- Promotion using key phrases continued for six months.
- Within two months after the start of SEO promotion, the company’s website began to occupy leading positions in search results for key phrases such as “apartment electrical installation”, “installation of sockets”, “wiring installation”.
- The number of applications from new clients tripled in the first six months.
- The company has become one of the leaders in its region, which is confirmed by its high ranking in the search engine and positive reviews.
SEO promotion helped the company significantly increase its recognition, attract new customers and take top positions in its niche. This case confirms the effectiveness of SEO as a tool for successfully promoting a business on the Internet.
If you are not sure where to start with SEO promotion, contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
ID 8453
