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Case for promoting a website for passenger transportation services. Features of the niche, problems, technical errors and results of work after 1.5 months of optimization and error correction.
At the beginning of the month, a request was received to promote a website providing passenger transportation services.
? The request that the client approached me with was the following:
About the client:
Promotion region: Kazan
Start of work: beginning of the month
1) The site has a lot of broken links, pages that open through 301 redirects.
2) CNC URL is not configured.
3) The rules for scanning the site for robots are incorrectly stated.
4) The site does not have the pages necessary for promotion in Yandex/Google.
5) Problems with the mobile version of the site. It fails the mobile responsiveness test.
6) The site does not contain images illustrating services.
7) The transport catalog does not contain data on vehicle capacity, which is important for correct ranking.
8) There is no Contact page, which is an important factor for commercial ranking.
9) There are no service pages that are necessary for SEO promotion.
10) The commercial elements of the site are poorly developed (telephone numbers, addresses, pages with services for clients).
11) Car cards do not contain such characteristics as technical data, configurations and minimum order.
12) Lack of keywords in title and description meta tags.
13) Most of the requests were directed to the main page, while there were other pages describing transportation services.
14) There are many duplicate pages on the site, which hinders promotion.
1) All technical errors on the site were found and corrected.
2) Basic optimization of title and description meta tags for key pages was carried out.
3) Ordered texts on important services, which were posted and optimized.
4) An analysis of competitors was carried out, their website structure was examined, and the list of services on the website was expanded.
5) A commercial audit was carried out, the site was compared with competitors, and recommendations for improvement were given.
6) Information about the company has been added to regional reference directories.
Visibility for important queries in Yandex, for which targeted development was carried out, increased by 16% (from 36% to 52%).
With Google, the results were less noticeable because the search engine uses different algorithms that require more time, links, and budget.
According to request statistics for the last two years, the transportation season begins in May and lasts until September. Partial transportation requests are already in the top 10. During the season, the number of clicks to the site can increase by 2-5 times. Before the middle of the season, it is planned to create the missing service pages, which will further improve the result.
? Using a similar method, you can promote taxi services, cargo transportation, passenger transportation, etc.
That's all, thanks for your attention!
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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