A dental clinic focused on premium services in the field of implantation and aesthetic dentistry contacted the company in order to improve recognition and attract a larger flow of patients through online channels. The client's main requirements were:
- Promotion of high-margin services (implantation, aesthetic dentistry);
- Attracting premium segment clients;
- Limited budget for promotion with high competition;
- Ensuring sustainable growth of the customer base through improving online visibility and reputation management.
Performed analytics:
To achieve these goals, a comprehensive analysis was carried out:
- Competitive analysis: We researched competitors' SEO and advertising strategies, identifying their strengths and weaknesses. We identified the key queries for which they occupy leading positions.
- Target audience analysis: Based on behavioral data and research, it turned out that the main audience is people 30-55 years old with high incomes, looking for high-quality and painless solutions to dental problems.
- Query analysis: We examined high- and low-frequency queries related to dental services, and also examined seasonal fluctuations in interest in various services.
Project stages:
1. SEO optimization:
- Complete internal site optimization, including improving the structure and page loading speed.
- Optimizing content for key queries (“painless dental implantation”, “premium dentistry”, “aesthetic dentistry”).
- Create and publish articles on the clinic's blog aimed at answering frequently asked questions and increasing client awareness.
2. PR and work with reputation:
- Placing press releases and publications on medical and local news resources.
- Actively working with reviews on popular platforms (Google, Yandex.Maps, 2Gis and Zoon), encouraging customers to leave reviews through email newsletters and social networks.
- Public participation of the clinic’s leading specialist in thematic conferences and webinars to strengthen trust in the brand.
3. Contextual advertising:
- Setting up contextual advertising in Google Ads and Yandex.Direct for key phrases related to the clinic’s services, such as “dental implantation without pain,” “premium dentistry,” “dental treatment in the city center.”
- Constant optimization of advertising campaigns using A/B testing of landing pages, which increased conversion by 25%.
4. SMM and video marketing:
- Launching videos on various platforms where real patients share their impressions of procedures and treatment results.
- Active interaction with the audience through social networks, providing advice and answering questions in the comments.
Results:
- Increase in organic traffic by 75% in the first 3 months of work thanks to SEO optimization and improved content strategy.
- Increase in the number of applications by 40% due to improved visibility of the clinic in search engines and effective advertising campaigns.
- Brand recognition: the clinic was mentioned in more than 20 local news and medical publications.
- Increased trust: the number of positive reviews on key platforms increased by 60%, which significantly increased the clinic’s reputation.
- Optimization of advertising costs: through constant optimization of campaigns, it was possible to reduce the cost per click by 30%.
Technologies and solutions used:
- To improve local search, micro-marking was used, which allowed the clinic to be displayed faster for queries related to geographic location.
- As part of the PR campaign, work with micro-influencers in the medical field was integrated, which attracted additional interest in the clinic.
If you want to take your dental clinic to the next level and ensure a stable flow of clients, contact us. We will develop an individual solution that takes into account all the features of your business.
If you have questions, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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