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YMYL topics are categories of sites whose content can have an impact on the user’s financial situation, health, safety, or general perception of the world. This includes sites related to such critical aspects as personal finance, health, law, and social security.
YMYL stands for “Your Money – Your Life” or “Your Money – Your Life”. The essence of the concept is that web pages that fall into this category must meet increased requirements for trust and authenticity. According to Google classification, these pages include:
As the number of sites in these categories continues to grow, it is important to stay visible to search engines and meet strict standards of quality and credibility.
Medical websites require special attention from search engines. In order for a site to be in the TOP 10, you need to comply with strict requirements, otherwise it will be difficult to get into search results. However, even if this is successful, one cannot always immediately expect a significant increase in clients to the clinic.
The main reason for this is the decision stage of the user. In the early stages, people are just looking for information and are not ready to make an appointment right away. Therefore, simply promoting a site and filling it with articles cannot always guarantee an increase in entries.
Most people start looking for solutions to their problems on the Internet (for example, if they need a dental implant). They are looking for specific information about symptoms and treatments. At this stage, articles and videos that explain the problem in detail and offer a solution are important. It is important not only to write articles on the topic of diseases, but also to regularly update information, offer solutions, and share personal stories.
Benefits of quality content:
Disadvantages of good articles:
At the stage of considering alternatives, potential clients already know how to solve their problem and begin to choose a clinic that will offer them the best conditions. What is important here is the correct content on the landing pages, which should describe in detail the service, its cost, doctors’ qualifications and benefits.
Elements that should be on the service page:
This stage requires the competent use of SEO and contextual advertising so that users get to pages with a full description of services as quickly as possible.
At the final stage, when the visitor is ready to choose a clinic, it is important to provide him with all the necessary information to make a final decision. It is recommended to actively work with reviews, especially on specialized platforms and geoservices such as Yandex.Maps and Google My Business.
It is important to constantly monitor your online reputation, respond to reviews (especially negative ones) and encourage satisfied customers to share their opinions. This will help build trust in the clinic and its doctors.
Modern users conduct thorough research, studying all available information about clinics and doctors. In search of a suitable specialist, they look through numerous pages, reviews and videos. Before making a final decision, they often consult with friends and acquaintances to be sure of the right choice.
This is especially important when it comes to expensive medical services such as dentistry or plastic surgery.
To be sure that customers do not leave for competitors, it is necessary to work at all stages of the customer journey - from searching for information to the final choice.
If you have questions about promoting your clinic’s website, you can contact the SEO studio "SEO COMPUTER" on any issue by writing to email: info@seo.computer
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