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Do you want to increase the visibility of your hair salon website and attract new customers? In this case, we will show how, with the help of SEO, you can effectively promote a hair salon website and get to the TOP of search results.
My name is Sergey and I am the Marketing Director. In this article we will tell you how we managed to improve the online presence of a hair salon using SEO.
Our client is a hair salon located in the city center. Despite the high quality of services and regular customers, the business was faced with the problem of low website traffic and a lack of new clients. The owner realized that he needed to increase awareness on the Internet and turn to SEO optimization.
1.1 Analyzed competitors' websites
- We assessed their design, ease of navigation, completeness of information about services and availability of reviews.
- We studied their activity on social networks and audience engagement.
- Analyzed the SEO techniques they used, such as keyword selection, links, and content.
1.2 Analyzed search results
- Rated TOP 10 for targeted key queries.
- Identified key ranking factors in this niche.
- Identified uncovered topics and queries that can be used for promotion.
2.1 Compiled a list of keywords
- Divided key phrases into groups: services, brands, geo-related queries.
- Used tools to select keywords (Yandex.Wordstat, Google Keyword Planner, Ahrefs).
- Assessed the frequency and competition of keywords.
3.1 Reduced download speed
- Optimized images, reduced the amount of code.
- Checked the site for loading speed using services such as PageSpeed Insights.
3.2 Mobile responsiveness
- We checked the site’s adaptability on different devices.
- Made the site mobile friendly for search engines.
3.3 URL structure
- Updated URLs to make them clear and logical.
3.4 code
- Fixed errors that prevented the site from being indexed by search engines.
4.1 Created unique texts
- Wrote texts that meet the requirements of search engines and the interests of users.
- Used synonyms and sentence variety to improve readability.
4.2 Optimized headings and subheadings
- Included targeted keywords in headings.
- Created attractive headlines that motivate users to read further.
4.3 Implemented internal linking
- Created a logical website structure with internal links to improve SEO.
- Distributed link juice between pages.
5.1 Internal optimization
- Optimized meta tags: title, description, keywords.
- Created a site map and configured the robots.txt file.
5.2 External optimization
- Received high-quality backlinks from thematic sites.
- Participated in forums and communities to improve the link mass.
- Published guest posts on other resources to increase coverage.
6.1 Google Analytics
- Analyzed user behavior on the site.
- Evaluated traffic acquisition channels.
6.2 Google Search Console
- Monitored the site’s position in search results.
- Analyzed the queries by which users find the site.
6.3 Yandex.Metrica
- Analyzed the behavior of visitors on the site.
- Evaluated traffic sources.
As you can see, an integrated approach to SEO promotion has brought significant results. Increasing the visibility of the site in search engines allowed us to attract new customers and increase the profit of the hairdressing salon.
If you want to learn how to effectively promote your hair salon’s website on the Internet, contact the SEO COMPUTER studio for a free audit and promotion strategy.
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