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· Region: Moscow and Moscow Region;
· Cooperation period: 1 year;
· Website: [link removed];
· The result is a 2-fold increase in traffic.
Customer: A large chain of gun stores specializing in the sale of civilian weapons.
Task: Optimize the site for search engines in order to increase sales.
1. Optimization of sections of the website and online catalogue.
At this stage, optimization of key sections was carried out:
Search engine optimization of existing sections of the catalog was also carried out. Particular attention was paid to high-frequency queries, where there is a lot of competition.
2. Expanding the directory structure.
A tagging mechanism for products was created, which made it possible to add unique tags to catalog pages, for example, for products by country of production, brand, popularity or type of product. As a result, when searching for specific queries, users ended up on pages with relevant products that initially did not exist in the catalog.
3. Transferring the site to https.
In order to increase security and improve SEO positions, a strategic step was taken to switch the site to https. Despite the possible risks of reducing traffic with such changes, a properly organized transfer process yielded positive results in search engines.
1. Increase in search traffic.
Over the course of a year, search traffic in the Yandex search engine doubled - from 30 to 60 thousand visits, and in Google - from 20 to 45 thousand visits.
2. Increase in average check.
As a result of SEO work, a stable increase in client income and an increase in the average bill for visitors attracted through search engine promotion were recorded.
3. Predominance of sales from the first visit.
The implemented measures have significantly increased website conversion: most sales are made on the first visit. This is due to high conversion rates, a convenient ordering system and high customer loyalty to the brand.
In the course of cooperation with the client, we managed to achieve our goals. Properly carried out SEO optimization of the site led to an increase in search traffic, which, in turn, contributed to an increase in sales.
For consultations on SEO issues, you can contact the SEO COMPUTER studio by email info@seo.computer.
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