Promote the site yourself or choose an SEO contractor?

Imagine that you need to quickly promote a website. You have a budget, a strategy and a specific target audience. At this moment, freelancers and agencies are applying for rental services. Which way to choose? Let's consider whether it is possible to develop a website yourself, or is it better to turn to professionals.

Why SEO is really important

A website is not just a showcase of your business, but its foundation. You need to invest money or time into it to ensure a successful outcome. If the site is not promoted correctly, its success will be impossible. Essentially, you have three options for promotion:

• Promote yourself;
• Contact an SEO agency;
• Hire a freelancer.

The choice depends on the timing and the right strategy.

Independent promotion

SEO opens up many opportunities for business growth. But not every project manager will be ready for the highly specialized tasks required for effective progress. However, some still decide to take on this process on their own.

Advantages of self-promotion:

• You will be able to understand SEO and control the entire process;
• You will have constant control over tasks and results;
• This will save money on paying for specialist services.

Flaws:

• You will lose a lot of time learning all the nuances of SEO;
• Mistakes at the start can be costly: while you figure it out, competitors can overtake you;

In addition, the involvement of a programmer will be required to correct technical errors on the site and improve its usability for users.

SEO agency

SEO agencies usually benefit from having a large number of specialists, each of whom deals with a specific aspect of promotion. However, due to the large flow of projects, they may not always pay enough attention to your site.

Agencies are often approached by large companies and organizations that require comprehensive services with formal contracts and strict adherence to deadlines.

Advantages of working with an agency:

• Concluding a contract with strict adherence to KPIs;
• High punctuality and strict deadlines;
• Professional problem solving with team work, when several specialists offer different approaches to problems.

Flaws:

• Long communication times, since agencies often act as intermediaries between you and their specialists;
• High cost of services, since agencies include in the cost of their own operations, advertising, promotion and development.

Freelancer

The SEO freelance market is saturated. It has both experienced professionals and beginners who do not have sufficient experience. The problem is that it is not so easy to understand who is in front of you - an expert or a beginner, especially before starting work. A portfolio can be faked, but anyone can create the right impression and conduct a competent dialogue.

Here are a few markers that can help identify a real specialist:

• Availability of positive reviews on various professional platforms;
• Ability to clearly outline a plan to implement a task;
• Professional education and experience.

If a freelancer is results-oriented, he will be open in communication and ready to demonstrate his qualifications.

Advantages of working with a freelancer:

• Fast communication;
• The cost of services is lower than that of agencies;
• Responsibility, since freelancers work for themselves and are interested in high-quality implementation of projects in order to receive positive feedback and new orders.

Flaws:

• Due to high workload, freelancers cannot always pay due attention to your project;
• Working "in the shadows" - freelancers tend to work without formal contracts, which can be a problem for large businesses.

Each option has its pros and cons. If you have some free time and are ready to learn all aspects of SEO, you can try promoting your website yourself. However, if you want to entrust the promotion to professionals, it is important to choose the right artist depending on your budget and goals.

If you need high-quality SEO services, you can contact the SEO COMPUTER studio, and we will select an individual promotion strategy for your business. Write to us by email info@seo.computer.

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