Profession SEO specialist: what he can do and why a professional will not work for pennies

Today I want to discuss one interesting topic – the profession of an SEO specialist. People call him a SEO specialist.

It can also be an Internet marketer, a private website promotion specialist, an optimizer and other names.

I myself have been working in this field for a long time, and I have a lot to tell. Often they do not quite understand what the work of a true professional is.

Who is an SEO specialist?

Many people believe that an SEO specialist is just a person who puts meta tags on a website, buys links and sits in the search engine. This is a misconception. In reality, an SEO specialist is a professional who works to ensure that your website is visible to search engines and ranks high in search results.

A web specialist must not only understand how search engines work, but also monitor their updates, algorithms and filters, because all this changes constantly. He conducts an audit, corrects errors, optimizes pages and selects a promotion strategy.

What an SEO specialist should be able to do

Here is a basic list of skills that an experienced SEO specialist must have to work successfully:

• Knowledge about search engines: understanding of Yandex and Google algorithms, the features of their work and the principles of website ranking.
• Technical optimization: ability to conduct a site audit, identify and eliminate errors, and draw up technical specifications for developers.
• External optimization: working with reference mass, using press releases and reviews to improve the site’s position.
• Usability: analysis of user behavior on the site, optimization to increase conversion.

What qualities should an SEO specialist have?

There are several important qualities that a professional SEO specialist should have:

• Honesty: if a specialist is dishonest, you should not work with him.
• Responsibility: a good specialist takes responsibility for the results.
• Love for your business: true professionals are passionate about their work and always strive to improve the results.
• Hard work: Success in SEO requires systematic work and constant analysis.
• Innovation: An SEO specialist should not stand still; he should constantly look for new ways to improve results.

How to choose and where to find a freelance SEO specialist

When you decide to find an SEO specialist, it is important to consider several factors:

• Request portfolio and cases: evaluate which projects the specialist has already successfully promoted.
• Read reviews: Customer reviews can tell a lot about a specialist’s work.
• Chat: discuss your goals and objectives with the candidate, see how adequately he approaches solving issues.
• Ask specific questions: for example, how will he promote your site? The more specific the answer, the better.

What is the average salary of an SEO specialist?

The salary of an SEO specialist depends on the region and skill level. In large cities, for example, in Moscow, salaries can reach 50–100 thousand rubles, and in some cases more.

In other large cities, salaries are usually 10-20% lower, and in the regions - even less.

However, a good specialist can always find additional sources of income if the main income is not satisfactory.

What an SEO Specialist Shouldn't Do

Clients often have the wrong expectations and believe that an SEO specialist must do everything. However, it is important to understand that an SEO specialist should not handle everything related to web development.

• Don't design: design is a job for a web designer. An SEO specialist should only be involved in optimizing the content and technical components of the site.
• Do not conduct contextual advertising: This is a separate profession, and for this there are contextual advertising specialists.
• Do not change headers and footers: These tasks are solved by a web developer or layout designer.
• Don't create calculators: Creating complex functional elements of a website is the task of a programmer.
• Don't write texts: For this, there are copywriters who know how to create high-quality texts for SEO.

What can you get from an SEO specialist for 5,000 rubles per month?

For this amount you can expect basic website promotion work, such as:

• Site audit and preparation of technical specifications;
• Selection of key queries;
• Working with meta tags;
• Monthly work with texts;
• Registration of the site in analytics systems;
• Working with external factors (including links).

However, for this price you can't expect major improvements in link building or major changes to the site. This is basically a basic set of tasks.

Let's sum it up

We discussed what skills and qualities are important for an SEO specialist, what tasks he performs and what he does not. We also looked at how much a specialist’s work costs and what you can expect for a small budget.

If you have questions or want to order the services of an SEO specialist, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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