In the modern world of the Internet, the sale and purchase of goods and services often takes place online. Search engines are filled with advertisements and articles about various products and services. Behind this is the work of people who know how to create texts that attract attention and sell effectively.
In this article, we'll discuss how to properly create SEO copy, what terms are used, and where you can learn the craft.
WHAT IS SEO COPYWRITING
SEO (from the English Search Engine Optimization) is the optimization of a website for search engines. The main goal of SEO is to increase the number of visitors to a website by improving its visibility in search results.
SEO copywriting is the creation of texts that are aimed at attracting audiences through search engines. Such texts contain key phrases that help the site get high positions in search results.
Properly optimized articles help website owners increase traffic, which directly affects the growth of sales of goods or services. SEO copywriting is beneficial for website owners, since creating such materials requires less cost than running advertising, and the result can be long-lasting and stable if the work is done well.
When you enter a query in the search bar, the system does not randomly return results. The search engine analyzes each article, assessing its uniqueness, structure and usefulness for the reader. Therefore, some sites may be in the first positions, while others may be in lower positions.
What tasks does an SEO copywriter face?
- Create unique and well-written texts that meet customer requirements.
- Integrate keywords so that the text is useful to both readers and search engines.
- Optimize text to get to the top positions in search results.
- Arrange text according to markup requirements, including headings, subheadings and lists, if required by the customer.
- Come up with attractive headlines.
- Attract the target audience and stimulate them to action.
- Increase website traffic and increase the number of orders for goods or services.
- Create convenient and interesting materials for users.
An SEO copywriter should be:
- Able to write texts that are easy to understand and understand.
- Literate - Must use tools to check spelling and grammar.
- Responsible and punctual - meeting deadlines is important to maintain reputation and regular orders.
- Attentive - you need to carefully check the texts for uniqueness, spam and other parameters.
- Skilled in working with large amounts of information and analyzing different sources.
When SEO promotion produces results, and the site begins to attract more visitors and orders, and the owners see an increase in income, this means that the work has been done well.
BASIC TERMS AND CONCEPTS
Understanding key terms in SEO is an important part of being a copywriter. Using terms in the wrong place or with errors can give away a newbie. Here are a few basic concepts you need to be familiar with:
- TK — technical specifications from the customer, which spell out the goals, objectives and requirements for the work.
- Keywords — these are user requests for which the text is optimized for search engines.
- Entry of keys — different ways of including keywords in the text: direct, precise and diluted. It is important to follow the rules to avoid overspam.
- Semantic core — a set of phrases and words that must be included in the text, as well as their percentage ratio to the total volume of the article.
- Uniqueness — percentage of matches with existing materials. Ideal is 100%, but acceptable values usually range from 90% and above.
- Spaminess - excessive repetition of keywords. Typically, the spam rate should not exceed 30%.
- Water - words or phrases that are not related to the topic. The text should contain no more than 40-60% of such words, depending on the volume of the material.
- Nausea is the frequency of repeated words. It is better that it does not exceed 10.5%.
- Heading h1 - the main heading of the article, which describes its content. It must be no more than 60 characters and appear only once.
- Subheadings h2, h3, etc. - used to divide text into logical blocks. Subheadings can be up to 80 characters long.
- Meta tags is data that search engines use to better understand the content of a page. Main tags:
title, description And keywords.
BASIC PRINCIPLES AND RULES
Creating optimized text requires not only the ability to write, but also the proper distribution of keywords. In addition, it is important to comply with all the requirements specified in the technical specifications.
What is important for SEO text:
- Structure — the text should be easy to read.
- Simplicity of presentation - avoid complex and confusing phrases.
- Literacy — spelling and stylistic errors are unacceptable.
- Using all keywords — it is important not to forget to include all the requested phrases.
- Uniqueness — the percentage of uniqueness should not be lower than required.
- Minimizing spam, water and nausea - these parameters must be within normal limits.
Too many keywords can lead to search engines filtering the material, making the text ineffective.
Algorithm for creating SEO text:
- We select keywords (more often this is done by a specialist in selecting the semantic core).
- Choose the topic of the article.
- We analyze competing sites, study the first 10 materials for the selected request.
- We create the structure of the article and start writing. It is important that the text is easy to read.
- We check uniqueness and other parameters using online services or programs.
- We work with meta tags to correctly convey information to search engines.
WHERE TO LEARN SEO COPYWRITING
SEO copywriting is a sought-after profession, and although it is not taught in institutions, it is worth studying. The best specialists become such through practice and constant self-education. Today there are many online courses, trainings and master classes, both paid and free. Also, many experienced copywriters write blogs and post educational materials that are accessible to everyone.
If you want to learn SEO copywriting, in addition to writing copy, you need to understand how search engines work. Choose the appropriate learning method and strive for results.
For any questions, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer
