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After launching a website, it is important to carry out initial SEO setup. These simple but necessary steps allow you to prepare the resource for further promotion. Without completing these steps, it makes no sense to start collecting a semantic core and filling the site with content. This article discusses in detail the stages of primary SEO optimization.
Basic optimization refers to the initial settings that are necessary to improve the site’s visibility in search engines and attract first visitors. These steps make the resource convenient for both search robots and users. Therefore, you should not skip them.
An SSL certificate is a technology for creating an encrypted connection that confirms the authenticity of a website. It is necessary for the security of data transmission, for example, logins, passwords, bank card numbers and other personal information. Previously, SSL was used only by large companies and online stores, but now having an SSL certificate is a mandatory requirement. Otherwise, users may see a warning about the security of the site, which will lead to them leaving the resource.
You can install an SSL certificate through hosting providers, and in most cases it is installed automatically. You can check the presence of a certificate by looking at the lock icon and the "https" prefix in the address bar of your browser.
The robots.txt file provides instructions to search engines, telling them which pages should be indexed and which should not. This is an important configuration element to avoid indexing unnecessary sections, such as admin panels, personal accounts or registration forms. If the file is not created, search robots will index all pages of the site by default.
To generate the robots.txt file, you can use online generators or plugins built into the CMS. The second method is more convenient because it automates the process. We recommend checking each page manually for maximum accuracy.
A sitemap is an XML file that helps search engines index pages more efficiently. It contains information about the site's hierarchy, content types, update frequency, and page priorities. Having a map speeds up the indexing process and allows search engines to find new pages faster.
To create a map, you can use online generators or built-in CMS modules. However, for large sites, it is recommended to manually build the map, checking each element, to avoid errors during the indexing process. If your site is small, you can create the map once or generate it manually. For large resources, the map should be updated at least once every 3 months.
Registration in webmaster tools allows you to inform search engines about a new resource and monitor its status. Webmasters display information about fines, errors, and also help monitor indexing. To register a website, you need to create a personal account in the webmaster panel and add the website address.
Setting up localization is important for sites that target users from a specific region. For example, for sites with local delivery or trading companies that serve a certain territory. Search engines now have separate results for different regions, and localization settings allow a site to be shown to users in a specific region, improving its relevance.
To set up your region, you use location keywords as well as the contact information listed on the contact page.
A primary mirror is the main version of a site if there are multiple versions with the same content available at different URLs. Mirrors are created to increase traffic or increase site availability in case of technical problems. To configure mirrors correctly, you need to specify the correct URL in the settings and configure a 301 redirect from the mirror to the main resource.
Redirects help direct traffic from one page to another. This is necessary for the site to function correctly if pages have been moved or deleted. To configure redirects, use the .htaccess file or CMS plugins, such as Redirection in WordPress. It is important to specify the source and destination URL for redirects.
YML files are used to add products to search engines and catalogs such as Yandex Market. The file describes the products, their characteristics, images and other data that are necessary for the correct display of information in search results. This process requires care and precision when creating data for products.
Primary SEO optimization and website setup are important steps that greatly facilitate its promotion and improve visibility in search engines. These activities should be completed immediately after the launch of the resource to ensure the effective use of all available tools for the further growth of the site.
If you have any questions about SEO, you can contact the "SEO COMPUTER" studio for any question by email info@seo.computer.
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