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Sometimes you can meet customers who offer to pay only for results - for example, for applications or even for completed transactions.
Why is this model ineffective and why do such customers risk falling into a vicious circle?
For some, this scheme may look attractive: no money is paid until the result is obtained, and in case of failure, you can simply not pay, claiming that there is no result. However, the problem is that with such payment there will be no results, because not a single self-respecting professional will agree to work according to such a scheme.
This attitude arises due to the fact that many perceive the work of website promotion as something magical and supernatural.
Promotion and advertising are services like any other, and they require significant financial investments. All professionals, from designers to programmers, should be paid for their work.
Even if the customer persuades one contractor to work for a percentage, he will not be able to provide the required quality when it comes to design, programming or paying for advertising on search engines and social networks.
The result is a classic vicious circle: “I won’t pay for poor quality” - “What did you expect for this money?”
Every self-respecting SEO, contextual advertising, or targeting specialist understands that a website or social media is just a lead generation tool and cannot generate sales on its own.
After the client has left a request or placed an order, the work of the company’s managers begins. Their competence determines whether a potential customer will become a real purchase and whether he will return for repeat purchases.
When an advertiser agrees to pay only a percentage of sales, he actually takes responsibility for all processes in his client's company. But can it influence these processes? Of course not.
Every experienced specialist has at least once encountered a situation where a client had problems in the sales department: lost applications, ignored calls or unprofessional communication with clients.
This is why professionals do not want to take responsibility for someone else's work.
In addition to business processes, it is important to consider the product itself. If the product is of poor quality or not competitive enough, even great advertising will not produce results. In this case, the advertisement may be perfectly tuned, but not meet the client’s expectations. We remind you of a simple truth: “good advertising will not save a bad product.”
One of the common reasons for lack of applications is insufficient advertising budget. No matter how much you would like 3,000 rubles spent on advertising to lead to crowds of customers, this will not happen. The more competitive the niche, the fewer clients you can attract for every thousand rubles.
Often entrepreneurs in competitive niches do not understand what conversion is and how to get only 1-2 transactions out of 100 transitions. As a result, claims arise when 5,000 rubles are spent, and the results do not live up to expectations.
Every experienced professional has encountered clients who downplay or completely distort the real contribution to the flow of applications. It starts with the client saying, “There were only a few calls,” or “We didn’t earn anything from these applications,” and sometimes it goes as far as outright lying. Applications are easy to verify if an analytics system is used, but proving conversion into a deal is extremely difficult.
Let's assume we have the following case:
What is unknown:
What is known:
Well, the customer will be happy, but the contractor is unlikely to be lucky. This situation usually ends in failure for the performer. Once again, no one other than newbies would take on such a risky project.
With this model, the customer will again and again be faced with the incompetence of the performers and become convinced that no one can be trusted, which will ultimately lead him to even greater disappointment.
Finding a good internet marketing specialist is similar to finding a professional in any other field. Recommendations, certification and thorough testing also work here. If you are unclear about the scope of the work and its cost, ask the contractor to provide a detailed estimate, pay for the work in stages and start with a small volume for a fee.
You should not think that only the client should have all the financial guarantees, and the contractor is obliged to work for the proposed conditions. Productive cooperation is only possible with mutual respect and understanding.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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