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Hello! I recently took part in an online meeting of SEO specialists SEO CLUB SPB. I would like to share with you the main conclusions and recommendations that I heard at this conference.
SEO CLUB SPB is a meeting of experts and specialists in the field of search engine optimization for Yandex and Google. At these meetings, the latest trends in SEO, new technologies are discussed and experiences are shared, as well as active exchanges of opinions and the establishment of business contacts.
Here are a few recommendations that, in my opinion, are important for successful website promotion in search engines:
1. Drops and PNB networks (networks of sites on the same topic intertwined with links) have proven themselves well.
2. It is important to analyze the TOP and competitors before creating a project in order to understand what key points need to be taken into account.
3. Sites that use generated content or template designs can also get to the TOP.
4. Yandex turbo pages continue to work and show good growth in traffic and conversion.
5. It is necessary to uniqueize the pages on the site to avoid falling into the category of “less useful pages”.
6. As before, you should remember about users and prioritize solving their problems with the help of information on the site.
7. Sites perform best when they include information about authors and expertise. Even for information sites, it is recommended to post information about the author of the project and insert blocks like “Expert Opinion” into articles.
8. Video content continues to gain popularity, and its number in search results is growing, which is important to consider when creating materials.
9. Pages should be as relevant as possible to user queries. For example, if someone searches for “how to grow roses on a window with your own hands,” the article should answer that query exactly.
10. Texts on the site should be easy to understand, structured and accompanied by high-quality images.
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If you have questions about SEO, write to the SEO studio "SEO COMPUTER" at email info@seo.computer.
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