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According to the Pareto principle, which was formulated by the Italian economist Vilfredo Pareto, only 20% of efforts provide 80% of the results, while the remaining 80% of efforts provide only 20% of the results. This rule applies not only in business, but also in SEO. For successful promotion, you need to take into account a large number of factors that influence the positioning of a site in search results, but all of them are not equally important. We have identified 31 factors that have the greatest impact on the result. If you want to effectively promote your website, pay attention to these elements, as they form the basis of a successful SEO strategy.
One of the most important factors for search engines is the ability to make a purchase or place an order on the site. This signals to search engines that your site is commercial and increases your site's credibility. Not only the functionality of the order itself is important, but also its convenience for users. The presence of a convenient order form or shopping cart significantly improves the site’s position in search results.
Every year more and more users access the Internet through mobile devices. This makes responsive design essential for any website. Pages that display correctly on mobile devices have a competitive advantage. To improve SEO, it is recommended to use adaptive layout, which automatically adjusts to the size of the user’s screen.
The viewport tag helps the site display correctly on different devices, providing convenience to users. If the tag is not specified, the page will display poorly on mobile devices, which will negatively affect visitor satisfaction and, accordingly, the ranking in search results.
Users always want to know the price of a product or service. Indicating prices on the site increases trust in the resource and helps search engines index pages better. If exact prices cannot be specified, use the wording “from” or similar expressions.
Setting up your meta tags correctly is essential for successful SEO. First of all, this applies to the Title tag (page title), which is one of the most important ranking factors. Also, don’t forget about Description and Keywords meta tags, although their impact on SEO is much lower.
Snippet click-through rate (CTR) has a significant impact on the site’s position in search results. The more attractive and relevant your page title and description are, the more likely users are to click through to your site.
The page must match the query the user enters. If the request is commercial, then the page should be commercial, with the opportunity to make a purchase. For information requests, high-quality content that answers user questions is important.
Having a page with contact information increases the credibility of the site. Important elements are the company's physical address, telephone number, map indicating the location, as well as additional contact information such as email.
External links pointing to your site play a key role in its authority. The more high-quality links from other sites, the higher the ranking of your resource in search results. It is important to monitor the quality of links and avoid using dubious sources.
For websites that sell products, having high-quality images is important. Search engines cannot “see” images, but use their description and file names for indexing. This allows you to attract additional visitors through image search.
For online stores, having a wide range of products is an important factor. A large selection not only helps to attract users, but also increases rankings in search results.
Page loading speed directly impacts user experience and search engine rankings. Pages that load slowly can reduce user satisfaction and rank in search results.
The font on the website should be easy to read on all devices. Font size and style matter on the mobile version of the site and can affect its ranking in search engines.
The HTTPS protocol ensures the safety and security of data, which has a positive effect on the trust of both users and search engines. Having a secure connection increases the likelihood that your site will be indexed better.
Information about delivery and payment methods is of great importance for users, as well as for search engines. The more shipping and payment options you offer, the higher your customer satisfaction will be.
Pages with information about the company, product returns, guarantees and payment methods help build customer trust and satisfaction. Such pages should be easily accessible and clearly structured.
The duration of a session on a website is an indirect indicator of the quality of content and usability of the website. Aim to get users to spend more time on your site by adding interesting content, such as videos, infographics, or additional pages.
Using lemmas from search queries in the anchors of external links increases the relevance of the page and helps improve its ranking in search results.
For sites targeting a specific region, it is important to attract audiences from that region. This helps improve rankings in local search results and increases the relevance of your content.
High-quality, unique text on a page is one of the most important factors for SEO. It should be clear, informative and relevant to user needs.
Key phrases organically inserted into the text of a page increase its relevance to user queries and help improve rankings in search results.
Unique content is important for SEO. Repeated text or copying content from other sites can lead to lower rankings in search results.
