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The soybean processing plant in Blagoveshchensk is engaged in wholesale supplies of soy products, such as soybean meal, soybean oil, soy lecithin and food soybeans. The goal of the project was to improve the visibility of the plant's website for wholesalers operating in several regions of Russia. As part of the promotion, we set the task of increasing the position of the site, reaching the target audience and ensuring growth in sales via the Internet.
During the work, we began by discussing the promotion strategy with the client, identified key areas and drew up a detailed action plan. We conducted a technical audit of the site to find errors that could interfere with its promotion, and also corrected and configured important elements, such as the robots.txt file.
The robots.txt file is a tool for search engines to regulate which pages on a site should be indexed and which should not. Correctly setting this file affects the site's ranking and its visibility in search engines.
Next, we collected a semantic core that includes all the most relevant search queries for the target audience. This made it possible to effectively set up filters on the site, creating new landing pages focused on brands, countries of origin and other important product characteristics.
We also adjusted the title and description for category pages to better match user requests and improve site visibility in search results. It is important that these elements are unique for each page, which increases its chance of getting to the top of the search results.
Headings H1, H2, H3 and others play a key role in optimization, as search robots use them to determine the structure of the content on the page and the level of importance of information.
Internal linking helps improve navigation and distribution of page weight within a site, which helps improve rankings in search engines.
Over five months of working with the site, positions in Yandex increased from 3% to 70% in the TOP 10 search results, and in Google - from 3% to 21%. These results were made possible thanks to a detailed strategy, content optimization and constant monitoring of positions.
Our promotion efforts began with a free site audit that provided a clear picture of the improvements needed. We are glad that our approach helped the client achieve significant success in search results and increase the flow of targeted visitors.
If you need advice or assistance in website promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email: info@seo.computer.
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