Our case: SEO promotion of an online tour store

Goal: quickly bring the site to the TOP of search results for low-frequency queries. The task was complicated by high competition in the tourism niche and the high competitiveness of the region. The cooperation began with a site audit and drawing up a strategy for further promotion.

How we achieved the result

• A technical audit of the site was carried out for errors;
• A technical task was drawn up for the programmer to eliminate errors;
• Developed technical specifications for creating new pages as part of the promotion strategy;
• A semantic core has been collected for more than 50 landing pages and organized by country, resort, city, etc.;

The semantic core is a list of user queries on a specific topic, with data on the frequency of queries, which helps determine which phrases are most relevant for website promotion.

• The texts were analyzed by country, commercial phrases that interfered with the perception of the material were eliminated;
• Internal linking between pages was implemented to improve usability;

Internal linking helps improve user experience and behavior, and also helps pages get better indexed.

• The correct title and description for new pages were formulated;

Title is the main title of the page, which must correspond to the semantic core and the chosen promotion strategy. Description - description of the page content, necessary for the correct evaluation of the page by search engines.

• A technical assignment was drawn up for a copywriter to write articles for pages dedicated to popular tourist destinations;
• Changes have been made to the robots.txt file to exclude indexing of service pages;

The robots.txt file contains instructions for search robots to determine which pages on a site should be indexed and which should not. This also affects the site's position in search results.

• A new site map has been compiled;
• Added links from social networks to improve indexing and diversity of the reference mass;
• Links from thematic forums were posted, trust sites were evaluated;
• The site's position in search results is assessed monthly.

Bottom line

As a result of the work carried out, traffic to the site increased by 29.4%. We consider this result successful, especially given the high competition in this niche and region.

We have written a large number of unique texts for landing pages, which will ensure further growth of the site’s position and traffic even after the end of our cooperation.

If you also want to promote your website, take advantage of our offer! Sign up for a free website audit.

For any questions, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.

ID 7273